TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Cramer-Krasselt

Three Agencies Remain in Hilton’s Hampton Review

hampton-logoHilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

Panera CMO Claims Cramer-Krasselt Opted Out of Review

panera-logo-jpg“Cramer-Krasselt did not fire us,” Panera Bread Chief Marketing Officer Michael Simon told AdAge yesterday, referring to the leaked internal memo stating the agency had resigned from Panera Bread. Instead, Simon claims, “We told them we were going to open it up for review, and they decided not to participate.”

According to Simon, Panera had been reevaluating its marketing strategy due to weakening sales. AdAge writes that the company “had been pushing the agency to bring the advertising to the next level over the last couple months” but that while Cramer-Krasselt had been producing new work, Simon said the ads “weren’t breakthrough enough.” When Panera Bread told Cramer-Krasselt they were opening things up for a review, the agency declined to participate.

“We had a good relationship with the team [at Cramer-Krasselt]. And the work was good, but we were aspiring for great,” said Simon. “We told them we wanted to get more folks in the room and solicit new ideas from them…but incumbent agencies get reticent about bringing in new agencies.”

The review is reportedly underway, with eight undisclosed agencies involved. No request for proposal has been issued yet, as AdAge reports “the next step is to hold chemistry meetings, followed by an assignment for some of the shops.” The review, which will be conducted internally, is expected to last six or seven weeks.

Cramer-Krasselt Resigns Panera Bread

panera-logo-jpgAfter two years with the brand, Cramer-Krasselt has ended its relationship with Panera Bread. Cramer-Krasselt Chairman-CEO Peter Krivkovich announced that the agency would be resigning Panera Bread in an internal memo this morning, AdAge reports.

The memo painted a portrait of a truly dysfunctional relationship between the brand and their lead agency that can be summed up with the phrase “enough is enough.” In it, Krivkovich says “…the constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance — all churn people at a rate that becomes much too much even in this crazy business. The previous agency found that out as well. There is a pattern. And in the end, no amount of money makes it worthwhile.”

Cramer-Kraselt became lead agency on Panera Bread in May 2012, following a review. It had previously been held by Interpublic agency Mullen, which split with Panera citing their own “creative differences.” While it’s not known if a review will result from the resignation, AdAge speculates that “it’s likely one will.” Stick around for a more complete excerpt from the memo following the jump. Read more

Here’s Some Quick Clarification on Cramer-Krasselt Cuts

cramer-krasselt-logoYesterday, we received a few tips about layoffs going down at Cramer-Krasselt’s Chicago hub. Now, we’ve received from clarification on the matter from none other than the agency’s chairman/CEO, Peter Krivkovich, who tells us that there weren’t layoffs per se, and no financial issues were in play, but C-K did part company “with a few individuals whose skill sets no longer matched our needs. And we are replacing those accordingly.” Krivkovich adds that C-K is actually in the process of filling 12 positions, primarily in the digital space as, according to the chief exec, “Our needs are changing rapidly (as is the industry) so with that significant growth in digital and social we need additional skill sets as all those open positions indicate.”

C-K, which also has offices in Milwaukee, New York and Phoenix, currently counts clients including Corona, Porsche and Panera Bread.

 

Flatt Out at C-K Chicago

After spending over three years serving at Cramer-Krasselt’s Chicago branch, Kevin Flatt is no longer with the agency according to sources familiar with the matter. Flatt initially joined C-K as executive creative director, eventually moving up to SVP/director of design & digital last year.

You might remember Flatt from his year-plus stint at Leo Burnett/Arc Worldwide, which he joined in 2009 as EVP/ECD of the unit’s digital practice, working with clients such as Allstate, Kellogg, McDonald’s and Purina. No word yet on where his next destination is, but during his career, Flatt also spent nearly three years at Tribal Chicago as an ECD and also served in a senior creative role at Fallon. While at C-K Chicago, meanwhile, Flatt oversaw creative on clients including Porsche, Corona Extra, Edward Jones, Sealy, Heinz and Levitra.

C-K New York Dabbles in Patron

We’re sure some sort of bubbly is flowing in the offices of Cramer-Krasselt’s various offices as the agency follows up retaining the Porsche creative biz by nabbing ad duties for tequila brand, Patron. The spirits brand previously worked with Dallas-based The Richards Group on its ad work, but it’s now turned its focus to C-K’s New York office.

In a statement,  Patron VP of marketing Jennifer Pisciotta says, “As we look to build on the brand’s premium positioning within the tequila and ultra-premium white spirits categories, we must ignite the unique passion people have for Patrón. Our product is different than the rest of our category, right down to each individual bottle, and Cramer-Krasselt has demonstrated they are the ideal partner to help us show off this truly special product.” From what the parties involved say, Patron was inspired by C-K NY’s holiday work for the brand. We’re awaiting links on this one.

And Now, It’s Over: C-K Retains Porsche

Well, the decision came a tad quicker than we expected but according to reports from you know who, Chicago-based Cramer-Krasselt’s relationship with Porsche continues as the automaker has retained said agency’s services after a pitch that dragged on for six months. You’ve probably read Porsche’s perspective, now here’s a quick note from C-K president/CEO Peter Krivkovich:

“During the past five and a half years, C-K has enjoyed a great relationship with Porsche and we look forward to continued success together.

After the client’s best sales year ever in 2012, the best Q1 in their history to kick off 2013, and all of the industry recognition for smart strategic and creative thinking, we know we’re onto something good as PCNA’s agency partner.

When reviews like this happen – and this was a long and thorough one – it’s a good reminder for everyone that we are prepared for the challenge to work just as hard for our clients now as we were the day we were invited to their first pitch.

In the end, the proof is in the results. And Porsche has them.”

Peter Krivkovich”

As we mentioned last week, sources in the know were telling us that Porsche narrowed down its creative review to incumbent C-K, which has handled the account since 2007,  and Minneapolis-based Olson.

The Porsche Review Might Be Coming Down to the Wire

Since tipsters were scolding us for not talking about it much, here’s a quick update on Porsche North America’s creative review, which was launched five months ago. From what we’ve been told, it’s basically down to a few finalists and sources familiar with the matter confirm that Chicago-based incumbent Cramer-Krasselt is still very much in the mix.

We’re hearing that C-K, which has handled the account since 2007, is now battling it out with just a couple of the other finalists reported by Adweek in February including Droga5, CP+B Miami, Olson (when reached, wouldn’t comment, referred inquiries to client) and McKinney. Yep, it’s still a crapshoot, but we hope you’re appeased for now. As has been reported, you probably shouldn’t expect anything until end of month/early next, but who thinks C-K will retain? Feel free to weigh in.

And Now, a Quick Burlington Coat Factory Review Update

We truly had no idea the creative account was in review for retail chain Burlington Coat Factory, where we’ve bought our share of oversized jackets and what not back in the day for half the price. But apparently, it is so, and from what we’re hearing from sources in the know, Silver+Partners–aka, the Eric Silver-run, New York-based shop formerly known as Amalgamated–is in the mix. S+P would not comment on the matter and we’ve yet to hear back from BCF, which has worked most recently with Cramer-Krasselt.

Building on what we initially reported a month ago, C-K hasn’t worked with the brand for the past three months and only did project work involving concepting creative but did not produce actual creative, which was handled in-house by the client. This, like before, leaves us a bit confused considering that in 2008, it was reported that Burlington Coat Factory awarded the agency its creative duties following a review. Whatever the case, C-K was invited to participated in BCF’s current review, but declined. While spies are saying Silver+Partners is taking on the biz, we’re hearing that it’s yet to be awarded. We’ll keep you posted.

Here’s the Latest on C-K, Burlington’s Relationship

Nearly five years after winning the creative ad duties for Burlington Coat Factory, we’ve received confirmation that Cramer-Krasselt’s New York office is no longer working with said client. In fact, we’ve been told that C-K has not been working on the business for the past two months and when asked to participate in the review, the agency declined. C-K picked up the biz in 2008 after BCF worked in-house on creative for nearly a year.

Interestingly enough, though, we’re getting word from those familiar that the agency’s NY branch, which has been opened for nearly a decade, only did project work involving concepting creative for BCF and that C-K did not produce actual creative, just handled production (Updated: BCF actually handled production). We’re trying to get some clarification from Burlington Coat Factory on the matter. We’ll keep you posted.

NEXT PAGE >>