TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Monday Ad Rip-Off: Verizon vs. ‘SNL’

On Friday, Verizon debuted the above TV spot that directly attacks AT&T. In “Bad Idea,” a group of middle-aged, basketball-playing men discuss horrible ideas while stretching courtside. After each shares his foolishness, a title card with the words “BAD IDEA” appears on screen. If the ad looks familiar, it’s because it was done before on an episode of Saturday Night Live from the early ’90s.

In “Bad Idea Jeans,” we see, well, pretty much the exact same thing, right down to the basketball and stretching. Okay, so maybe Verizon meant “Bad Idea” to be seen by viewers as an homage to the SNL original. But, if that’s the case, is this now a green light for advertisers everywhere to start re-purposing satirical ads for actual products? If so, maybe AT&T can strike back against Verizon with the aid of “Happy Fun Ball.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!