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Pizza Chain’s Stoned-Looking Mascot Will Stalk its Twitter Followers

We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

Agency: Fitzgerald+CO

CCO: Noel Cottrell

Executive Producer: Christine Sigety

Creative Director/Writer: Mitch Bennett

Creative Director/Art Director: Wes Whitener

Creative Director/Art Director: Brad Sarmiento

Art Director: Juliana Lynch

Digital Producer: Gideon Cohen

Production Company: Arts & Sciences

Director: Adam Brodie

Director: Dave Derewlany

Producer: Alex Waite

DP: Benn Martenson

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Editorial: Arcade Edit

Editor: Greg Scruton

Post Producer: Denice Hutton

Executive Producer: Nicole Visram
Assistant: Luc Giddens

Managing Partner/EP: Damian Stevens

Sound: Acoustech

Sound Engineer: Gopal Swamy

Online & FX: Airship

Artists:  Austin Hickman-Fain, Chris Homel and Matt Lydecker

Managing Partner/EP:  Damian Stevens

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