One of the biggest announcements at this year’s Advertising Week concerned Facebook and the “relaunch” of its advertising platform, Atlas.
Whether we want to admit it or not, Facebook plays a huge role in determining which ads audiences see — and this move is its attempt to knock Google off the online ad throne. The idea is that Facebook can more effectively show the ads you make and place to people who actually want to watch them…but you knew that already.
We asked five contacts in the ad/marketing industries for their takes on this development.
First, two voices from the (digital) agency world.