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Posts Tagged ‘David Berkowitz’

MRY Confirms Tech Layoffs

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Today MRY confirmed a series of tips we’ve received regarding layoffs that primarily affected its tech department last week.

In what looks like a strategic shift, the agency let several members of that team go. Tips consistently tell us that six developers are no longer employed at MRY as of last Thursday.

Here’s the official statement from CMO David Berkowitz:

“We unfortunately did have to part ways with a few of our colleagues earlier this month as part of normal reshaping based on industry demand. MRY continues to grow, though, and we have 15 open positions right now across a number of departments.”

None of the positions listed at that link concern developers, suggesting that this news marks a move away from web programming for MRY.

No staffers outside the tech department were affected.

(For context, MRY completed its merger with LBi in February 2013 and earned an inside-the-office profile from Digiday in June of that year.)

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Should Agencies Edit Their Own Wikipedia Pages?

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In case you missed it, last week Digiday exposed a horrific scandal within the ad industry: agencies editing their own Wikipedia pages to make them read more like, well, ads. This went well beyond correcting inaccuracies and the sort of monthly upkeep that’s become standard operating procedure for businesses big enough to warrant such entries.

While none of the implicated parties confessed, it certainly looked like some internal changes had come from Wikipedia editors who just happened to work for JWT, AKQA, BBH, Big Spaceship, Cossette and more.

This is normally an issue one might associate with PR firms. In fact, reps from several of the world’s biggest firms–one of which might represent your agency–arranged an informal agreement with the Wikipedia editorial community last month: they promised not to pay or hire editors with clearance who would then work to spruce up their clients’ pages (or their own).

Since we are independently fascinated by this phenomenon, we reached out to several of our agency contacts to get their takes on the story.

We were surprised by how few volunteered, but we do have a couple of good quotes on the topic after the jump…

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Op-Ed: So, What Does MRY Think About 2014?

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As part of our ongoing trend/observation series from agency folks, we bit and below is what various folks at MRY,  the digital/social agency formerly known as Mr. Youth that of course aligned with LBi early this year, have to say what they expect from the industry in 2014. They’ve weighed in on everything from overall social media strategy and brand storytelling, to big data and even Pinterest’s evolving commerce structure. At this point, it’s all speculation, but they make some interesting projections for the New Year. We’re getting the distinct impression that the ongoing debate between advertisers and privacy advocates is poised to rear its ugly head again. Anyone else?

 

Matt Britton, CEO: Honing Brand Social Media Strategy

 

“We try to challenge our clients to have a presence everywhere, but there is no ‘one size fits all’ approach to social media strategy. In 2014, it will be crucial for brands to focus on where their audiences are spending the most time and to innovate within that space. As mobile use continues to flourish, it will be important to target growing platforms—such as Vine—that are more conducive to fast-paced, mobile engagement.”

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MRY Appoints 360i Alum as First CMO

It looks like MRY is on a senior-level staffing streak of sorts. Less than three weeks after bringing on AKQA alum Ian Chee as chief strategy officer and simultaneously promoting Matt Rednor to chief innovation officer, the NYC-based shop formerly known as Mr. Youth has appointed David Berkowitz as its first-ever CMO. Berkowitz joins MRY after spending seven-and-a-half years at Dentsu-owned agency, 360i, where he last served as VP of emerging media and worked with brands including Kraft, H&R Block and Bravo.

Regarding the hiring of Berkowitz, who has also moonlighted as an online marketing columnist for the likes of Mediapost during his career, MRY CEO Matt Britton says in a statement, ““David has a proven track record of seeing what’s just around the corner and creatively applying it for the world’s leading brands for more than a decade; in addition to being a riveting thought leader with a standout industry pedigree, there is no doubt that he will raise the bar for our team and our client partners.”

Current client partners at MRY, which of course merged with LBi this year, include Coca-Cola, Symantec and Neutrogena.