-So, what did the folks at BBH Labs learn from 2013 and how will that translate into their efforts come 2014? link
Posts Tagged ‘Iain Tait’
While the 2013 D&AD Awards is now in the books, the folks behind the event, like last year, have released a post-game video documenting the seemingly painstaking process of deciding who takes home D&AD’s most prestigious prize, the Black Pencil. Thankfully, there’s less debate and dillydallying this time around as the parties who produced this clip have shaved off half the time from last year’s Black Pencil instalment, which featured judges like David Droga and Bob Greenberg. This year’s version, meanwhile, features Black Pencil judges including W+K alum/Google Creative Labs ECD Iain Tait, Fred & Farid co-founder Fred Raillard and Turner Duckworth’s David Turner. In total, there were four 2013 Black Pencil winners (we’re almost certain you can guess one of them) as you’ll see at the end of the video, which lets you be a fly on the wall if only for a few. FYI, D&AD 2014 call for entries is now open.
By now, you’re probably well aware that W+K global interactive ECD Iain Tait is heading to Google, but even he seems incredulous about his move to the online giant. Just take a gander at his Twitter post from yesterday evening. According to reports, Tait is leaving for an ECD gig at Google Creative Lab to be exact. Let’s reflect on his agency days and check out his perspective on judging at the International ANDYs.
After hitting up an interesting ANDY Awards last night, which appeared that the organizers of the NYC event wanted to recreate where George Romero shot Day of the Dead, perhaps our optimism has spiked this awards season. Yep, all we found out is that we’re still loved and hated, so, without further ado, we bring you the list for this year’s Grand Effie jury. Does any name sound familiar, frienemies?
Jeff Benjamin, CCO, JWT
Brad Brinegar, president/CEO, McKinney
Luis DiComo, EVP, global media, Unilever
Tim Ellis, EVP/CMO, Activision
Stuart Hazlewood, chief strategy officer, DDB NY
Jonathan Hoffman, chief experience officer, Starcom MediaVest Group
Nick Moore, CCO, Wunderman
Debra A. Sandler, president, Mars Chocolate North America
Iain Tait, global interactive ECD, Wieden + Kennedy
Jennifer Zimmerman, chief strategic officer, McGarryBowen
Iain Tait, Wieden + Kennedy partner/global interactive ECD was gracious enough to provide us an exclusive sequel to Jeff Goodby’s tome from last year’s ANDY’s judging experience in the British Virgin Islands. And now, for our 2012 ANDY’s Diary post, we give you a diary entry from Tait, who probably spent a hellacious week in Kauai, Hawaii. Take it away, sir.
As an advertising award, the ANDYs are pretty unique. It’s one set of judges that presides over work from the entire industry. Most other shows have separate juries for different disciplines. These different approaches lead to quite different experiences and results.
The ANDYs are different in another respect too: there’s a core of jury members who’ve been fairly consistent through a number of decades. Someone jokingly referred to it as Oceans 11 — a core of stalwarts with new folks imported to deliver special skills depending on the theft they’re about to perform. I don’t think that anyone was suggesting any kind of robbery, but I couldn’t say for sure.
A friend sent us a link to an interesting post that Iain Tait published yesterday on his CrackedUnit2 blog, which basically states that Wieden+Kennedy”s global interactive ECD (who was recently named a partner) is looking to scratch a certain item off of his to-list: “Find awesome people.” Judging from his lengthy post, Tait wants to corral a group of “freaks,” aka interactive creative directors who he hopes will join W+K’s global network.
If you’re a “visionary realist,” “perfectionist hacker” or a “digital revolutionary with traditional sympathies,” perhaps you might be the type of person Tait’s looking for. Who needs Craigslist or a job board when you can pen something this hopeful and whimsical in hopes of separating the wheat from the chaff. Guess we’ll find out eventually if Tait’s finally able to trim down his to-dos. Read his full post here, which has contact info as well for those who are the slightest bit intrigued.
-McKinney kicks off its Social Bowl 2012. link
-DDB Chicago and State Farm will help predict your future. link
-Budweiser unveils a big game ad (above). link
-Dallia Herrtage will split from the U.K. to join as MEC’s North American communications director.
-So who is powering USA Today‘s Ad Meter? link
-So what is Facebook’s business exactly? link
-Complex gives us its top 50 Super Bowl auto ads. link
-Is Facebook’s valuation justified? link
-Indy operation Miller Brooks was named AOR for Rinnai America Corporation.
Wieden + Kennedy global interactive ECD Iain Tait (left) is among four execs at the agency who can now add partner to their titles. Joining him are W+K Portland managing director Tom Blessington and ECD Mark Fitzloff as well as London MD Neil Christie. This marks the first time in two years that W+K’s made partner additions, and as a result, the four new ones join a list that includes Dan Wieden (obviously), Dave Luhr, Susan Hoffman, Bill Davenport, John Jay, Tony Davidson and Kim Papworth.
While Tait’s only been with W+K since 2010, having joined from his shop Poke London, Blessington’s racked up 21 years at the agency, during which time he ran the Nike accounts in Portland and Amsterdam and served as the first managing director of the agency’s New York office. As for Christie, he’s served as W+K London’s managing director since 2004 while Fitzloff started as a copywriter at the agency back in 1999.
Well, it looks like our tipsters over the weekend were accurate as we’ve received confirmation that Ginny Golden and Christine Miller-Sheehan have joined Wieden+Kennedy from AKQA D.C., where they served as creative director and director of strategy, respectively. Golden (left) officially started on Dec. 1 at W+K’s Portland office as interactive CD on Procter & Gamble. Meanwhile, we’re still waiting on the exact title and start date for Miller-Sheehan, who spent two-and-a-half years at AKQA and spent time on the account/strategy side at Leo Burnett and BBDO prior.
As for Golden, who spent 11 years at AKQA, the creative won a Titanium at Cannes 2010 for the Volkswagen GTI launch, which sources say got her notice from the W+K camp. Her new boss, W+K’s global interactive ECD Iain Tait, says in a statement, “I’ve admired Ginny’s work from afar for ages. As soon as we met her we knew she’d be a great addition to the team. We’re all excited to see what she’s going to bring to W+K.”
R/GA chief/honorary ANDYs chairman Bob Greenberg and his crew have created this call-for-entries campaign for the 2012 International ANDY Awards, which carries the message, “Enter Now Before The Apocalypse.” If you really fear the end is nigh (wait, isn’t there a Rapture also happening this month?), the ANDYs committee would like you to win “the last award of your life” before an asteroid destroys us all. Greenberg himself says that he wanted to “light a fire under people and give them a real sense of urgency to enter the ANDYs.” Some of the judges at next year’s fete including AKQA’s Rei Inamoto (who’s seemingly everywhere), Barbarian Group CEO Benjamin Palmer, Jimmy Smith and W+K’s Iain Tait. So yes, all the familiar names are in effect. Best of luck before we burn, folks.
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