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Posts Tagged ‘Joe Pytka’

Ogilvy Chicago and Nice Shoes Explain Technology for CDW

In a new campaign created for tech service provider CDW by Ogilvy & Mather Chicago and the Nice Shoes division of production and post house Optimus, Charles Barkley and a few other, more colorful characters to try and explain the elusive “cloud” to fictional 20th Century business Gordon & Taylor. The work also doubles as a promo for Lenovo and the newest version of its Microsoft-powered Yoga “convertible.”

The campaign is called “People Who Get It,” and the first such person is a man with a kilt that’s heavier than his Scottish accent:

Three more spots after the jump.

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Doner Illustrates ‘Epic Fails’ for JBL

Here are a couple of spots that actually demonstrate the functionality of the product they’re promoting.

This work by Doner of Michigan, launched earlier in the week, demonstrates the many (sometimes excruciating) pains caused by old-school headphones with their freaking cords.

We write this post while wearing phones with a cord too short to allow us to sit up properly, so we get it.

Another one after the jump.

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Wednesday Odds and Ends

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-L.A.-based digital agency RED Interactive has unveiled a case study of its digital effort for new cable network El Rey, founded by Sin City director Robert Rodriguez, and its flagship series, From Dusk Till Dawn, the movie version of which of course was also helmed by Rodriguez (full-length trailer and image above; more assets here). The show, by the way, got picked up for a second season (wonder why). 

-MDC Partners CEO Miles Nadal quietly unloaded 40 percent of his stake in the holding company this week. link

-London-based prodco 76 Ltd has signed director Alan Friel, who’s shot spots for Asda, Morrisons and Burger King during his career, to its roster.

-Veteran commercial director Joe Pytka will be honored with the Lion of St. Mark at this year’s Cannes Lions. link

-Are WPP and Dentsu ready to throw down over IPG? link

-French cognac staple Remy Martin is reportedly on the hunt for a global ad agency. link

-According to eMarketer, online video is expected to grow more than 51 percent in 2014. link

DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.

The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. Read more

And Now, a Quick Cannes Report: Wednesday Recap Edition, with DJ

Chris Zander, managing director/partner at L.A.-based prodco Backyard, is here once again to regale you with a tale from the French Riviera. If anything, we like to get some sort of first-person perspective because we’re sure you’re keeping apprised of all the award show happenings anyways. Take it away, sir.

Wednesday sightings:  The Arnold Pogo Stick in action.  Joe Pytka deep in concentration.  Tumblr branding on the Gutter Bar.  Happy Americans with piles of Lions.  Very happy Brazilians with even more Lions.

The Mill Villa party was mobbed.  The pool was overflowing; beer bottles and empty wine glasses were stacked everywhere.  The villa party to end all villa parties.  Drop dead views of Île Sainte-Marguerite.

The Massive Music party: a Wednesday night tradition that tops itself every year.  Picture this: it’s 11:30pm on the beach.  A dancefloor.  A blinding digital screen and a pulsating sound system.  An androgynous white figure emerges and ascends to the rafters and starts to empty a feather pillow onto the dancing masses.  Three oversized plucked chickens “dance” on the center platform like sumo wrestlers while they shoot balloon eggs out of their asses.  Heineken bottles glow like fireflies.

And then the star DJ Cinnaman enters.  The music reaches a pulsating crescendo.  In an instant, the entire crowd begins to undulate.  I spend 10 minutes lurking near Cinnaman and watching him manipulate his sound system, and watching our industry’s finest move with his every twist of a knob.  It’s inspiring and humbling, and reminded me of why we are here:

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Tuesday Morning Stir

-For the third consecutive year, Philly-based Red Tettemer + Partners and Under Armour have teamed up to launch the latter’s “Ultimate Intern” program, in which two undergrads will land a summer gig with the brand. Apply here.

-Tribal DDB Toronto hired JUXT Interactive alum Tommy Perez as a creative director. link

-In case you missed Louisville top Michigan in last night’s National Championship game (a great game, too), here’s a new Joe Pytka-directed spot from Ogilvy Chicago that aired during the broadcast for Arrow Electronics (above). link

-The Cannes Lions folks have announced the full jury lists for a handful of notable categories including Cyber, Branded Content & Entertainment, Outdoor and PR. link

-Here’s all the recap you need from last night’s Shorty Awards. link

Wednesday Odds and Ends

-Ladies and gents, meet your 16 Cannes Lions 2013 jury presidents including Bob Greenberg, David Droga, Rei Inamoto and director Joe Pytka. link

-In case you missed it, Mashable has a nice profile on Dave Adams, an ad industry vet who last served as a lead creative at Digitas before leaving the biz altogether to start the “Acoustic Guitar Project, which might pique the interests of both established and aspiring singer-songwriters.

-Former Draftfcb NY EVP/group management director Kim Corrigan has joined Publicis Groupe-owned Rosetta as a partner in the agency’s healthcare vertical.

-Amsterdam/Barcelona-based agency Code d’Azur launched a new social media campaign for KLM Royal Dutch Airlines dubbed “Must See Map,” which lets you create printable, personalized city maps filled with the tips from friends (above). link

-Taco Bell has hit up Vine to promote the March 7 launch of its Cool Ranch Doritos Locos Tacos. link

-FYI, the Clio Awards 2013 deadline is this Friday. link

-Here are your five finalists in the Porsche review. link

-Production house Brink Studio has opened its doors in Toronto and with it comes a self-promo that gives a little nod to 2001: A Space Odyssey. Watch it here.

-You can expect to see ads from the likes of JCPenney, AmEx, Stella Artois and Coca-Cola during ABC’s Oscars broadcast on Feb. 24. link

Wednesday Odds and Ends

-Ignacio Oreamuno , formerly CEO at the Tomorrow Awards, joined the Art Directors Club as executive director.

-Gaston Serpenti joined Anomaly’s Amsterdam offcie as digital creative director.

-McCann Erickson NY gives us a taste of the “Fountain of Electrolytenment” for Nestle Waters (above).

-So, who wants to hear Joe Pytka talk? link

-Well, One Show Design already picked its winners. link

-AOL will give all proceeds “directly back to shareholders.” link

-LightSquared alum Frank Boulben joined up with RIM as CMO. link

Guess Who’s Being Inducted into the One Club Creative Hall of Fame

The folks at the One Club have announced their list of those who will be inducted into their Creative Hall of Fame come Jan. 17 at a black-tie event to be held in NYC. Topping the list is a name familiar to us all, Steve Jobs, the recently deceased Apple chief who led a company that’s been honored alongside its longtime agency Chiat\Day (and now, TBWA\MAL) over 100 times by the One Show since 1984.

We have to wonder, though, was a Jobs nod planned all along or was it changed spur of the moment as a tribute following his passing? Anyhow, as the picture above tells you, joining the late, turtlenecked one on the 2012 One Club Creative HOF roster is director Joe Pytka, who already garnered ADC Hall honors and a CLIOs Lifetime Achievement Award earlier this year, as well as DDB alum and Avis “We Try Harder” campaign creator Paula Green.

Wednesday Odds and Ends

-Manhattan-based indie agency Gardner Nelson + Partners hired creative duo Jeremy Chin (CW) and Marcio Kelmanson (AD), aka “Jeremarcio” (get it?).

-twofifteenmccann introduces us to a life-changing hypnotist in a new Nescafe Mexico ad (above).

-W+K’s John C. Jay and director Joe Pytka are speaking at the ADC Gallery tonight. link

-Actor/director Eric Stoltz signed with Los Angeles prodco Department of the 4th Dimension for TV spot and branded content work.

-VFX/digital studio MPC hired Justin Lane as managing director of its NYC office. link

-Car and Driver‘s internal design team developed a new, HTML5-optimized site for the trade. link

-SF copywriter/mashup enthusiast Gino Click and his art directing partner Sam Bruehl pay a quick tribute to the late, great Heavy D (above). link

-Consumerist wants to spoil Best Buy’s Super Bowl advertising surprise yet again. link

-As expected, first-day sales of Call of Duty: Modern Warfare 3 are being called the “largest in history.” link

 

 

 

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