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Posts Tagged ‘Mark Wenneker’

Mullen Names New Top Creative in LA

353606cMullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. Read more

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We Hear: Cuts at Mullen…

mullen-ogWe’ve heard your whispers–which turned into shouts this morning–regarding changes at Mullen.

Los Angeles ECD Peter Rosch left the agency several weeks ago, and one tip names CCO Mark Wenneker as his replacement.

Multiple reports place the total layoffs that occurred yesterday in the 15-20 range; these cuts appear to be based strictly or primarily in the agency’s Boston office.

We’ve received no official word from Mullen, but based on the volume of helpful hints we assume that a basic restructuring followed Kristen Cavallo‘s recent promotion.

Updates to follow if/when we get them.

What is Going on with Mullen’s Bay Area ‘Talent Hub?’

golden-gate1

Having typed Mullen in our email search this week, it’s been flooded with tips that have rung the death knell for the agency’s San Francisco office, which was opened in 2012. At the time, Mullen CCO Mark Wenneker proclaimed to staff that the SF office would serve as a “talent hub” that would be “composed of a small group of creatives and a little DNA from the Boston office” who would work as an extension of the agency’s Beantown hub for clients including JetBlue, Grey Goose and Google. We’ve reached out to the agency a couple of times on the alleged closing of its SF branch, but, unusually, have yet to hear back on the matter (you’re not helping yourselves, folks).

While we look into the situation, it does appear that we were correct in our assumptions that Mullen SF chief digital officer Stephen Goldblatt was no longer with the agency. If you recall, Goldblatt joined Mullen as CDO a year ago after spending five at fellow Bay Area outfit, EVB, where he served as partner/ECD.  Anyhow, if you need a breakdown, here’s just a smattering of tips that we’ve received this week alone from different sources but all ringing the same tone:

-This morning: “Mullen shut down its SF office”

-Yesterday afternoon: “Mullen has shut down the San Francisco office and let go of all but two staffers.”

-Two days ago, 2/24: “Mullen is shuttering the San Francisco office.”

 

Monday Morning Stir

 

-Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media.

-Mullen is apparently targeting Mark Zuckerberg and his ilk in its debut campaign for Acura dubbed “Made for Mankind” (Vine teaser clip here, credits after the jump) link

-In case you missed all the shenanigans, here’s your full Cannes Lions 2013 winners list. link

-Hostess snack fave Twinkies will return to shelves on July 15. link

-Jonathan Gardner, director of comms at cloud marketing platform Turn, tells us why “mobile advertising must not stand alone.” link

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Mullen ‘Work’ Page Likely to Induce Headaches/Seizures (Updated)

Holy cat .gif overload! Not sure what’s the story with the current look of Mullen’s work section on its site, but it’s surely not a sight for sore eyes, we reckon. Since the Mullen camp actually just sent us the link to the Work page unsolicited (adding the note, “It’s all screwed-up”), we’re assuming there’s something behind this feline frenzy, though we’re getting an even worse headache just thinking about. If you’re really that keen on checking out Mullen work today, we suggest just clicking the “Sort By: Client” link to see the normal work images or just squinting and clicking through wherever.

Update: Well, as we thought, it looks like there was a method to Mullen’s madness after all. According to agency creative technologist Schuyler Hunt (aka “The Riddlist”), “We were tooling around with the website and jokingly put some cats up. We sent it to CCO Mark Wenneker as a joke, and wondered if we’d get in trouble, but instead of telling us to cut it out, he just told us to make them conceptual gifs. And make the content match the client.”

Mullen Opening West Coast ‘Talent Hub’

Once again, our tipsters were spot on as we’ve received an internal note sent from Mullen chief creative officer Mark Wenneker to staff today regarding rumors about the Boston-based agency opening up shop in San Francisco. Well, as Wenneker says, it’s no longer rumor. We’ve been hearing about the Bay Area expansion since Friday, and from what we know, that instead of just being referred to as an office per se, the Mullen camp is calling it a “talent hub.” The agency is currently finalizing space and recruiting said “talent” for the new SF “hub,” which we’ve been told should hopefully be operational at the beginning of next month. Anyhow, check out Wenneker’s full memo, which should clarify matters, after the jump.

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Mullen, One Club Put Pencil ‘Kill Factor’ to the Test

Is a Pencil worth dying for? We have had no idea that the One Club prize was worth so much, but we’ll applaud the 8-bit nostalgia provided to us by Mullen and said organization. This effort, which was built on HTML5 and was one of the most recent efforts led by  recently departed chief digital officer Mauro Cavalletti. The clip provides us the story of “vigilante” Jon Scraper, a man without a cause, but knowing the ad industry, one who has his balls in the vice of a client. Credits after the jump.

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And Finally, Your ADC Advertising/Integrated Juries

We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already received notice that Natalie Lam and 72andSunny’s John Boiler were jury chairs for Interactive and Advertising, respectively, but after the jump, you can check out the full jury roster for the latter category as well as Integrated. We’re sure there are some names you might recognize (Ian & Scott–ok, we’ve now been told that the former of the dynamic duo is not able to participate, Faris, etc.)

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…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

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Fast-Talking Former FedEx Pitchman Returns for JetBlue

It’s been just over 30 years to the day that the world was introduced to John Moschitta, whose rapid-fire delivery in award-winning ads for FedEx as well as Micro Machines among others made him one of the most memorable pitchmen of the 80′s. Now, Mullen Boston has brought the man back as “Mr. Nonstop” in a new campaign for JetBlue. From the looks of these spots directed by Matt Aselton, time hasn’t slowed down our protagonist,  who plugs the airline’s nonstop destinations in only the special way he can. Check out credits and two more spots from the campaign after the jump.

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