We here at the Spy couldn’t help but be reminded of Mike Judge‘s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the TEDxColumbiaSIPA conferenc
Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.
Creative Agency: Capital C
Chief Creative Officer: Gary Watson
Creative Director: Raul Garcia
Copywriters: Alex Bird, Andrew Payne, Geoff Morgan
Art Directors: Jess Toye, Raul Garcia
Agency Producer: Margaret Callaghan
Account Director: Hanh Vo
Client: Annie Horricks
- SS+K Dreams of Midnight for Smile Train
- Sprint Confirms Deutsch Win
- We Hear: Mello Yello to Ames Scullin O’Haire?
- Holiday Card Roundup, Part 4: Oh Yes, There's More