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Y&R/Chiat Alum Foreshadows Next Red Lobster Campaign

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On his Round Seventeen blog today, Rich Siegel, former CD at Chiat and GCD at Y&R, offers his thoughts on what will come about after Grey or Saatchi wins the Red Lobster account. We’re thinking he’s not that far off. Read on…

“At the end of the review process, an agency will be selected, champagne will be uncorked and a brand-spanking new Red Lobster campaign will be foisted on the crustacean-hungry masses…

Open on hot melted butter drizzled over freshly steamed lobster tail.

Cut to tight shot of tongs placing lobster tail on a beautifully-dressed dinner plate.

Cut to steam rising off the fluffy mashed potatoes.

Cut to dinner roll being cracked in half.

Cut to extreme slow motion shot of flakes flying off the dinner roll.

Cut to beet red lobster tail shell being cracked open.

Cut to man wearing khaki pants, with extremely white teeth, biting into said lobster and smiling.

Cut to khaki pants man’s wife, she is smiling too.

ANNCR: Right now during Red Lobster Red Tag Dining Days, you can get our signature lobster tail, mashed potatoes and your choice of farm fresh vegetable for only $9.99. Come on in now, we’ll start melting the butter just for you.

End on beauty shot of dinner plate.

Starburst: Red Tag Dining Days. Just $9.99

Art Card: Red Lobster. Who’s in the mood for Tail?

More: “Who Will Win Red Lobster Business?

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