Introducing Huffington Post Streaming Network (HPSN). Well, maybe.
Forbes is reporting that the the media company is gearing up to launch a live, online video channel to rival your typical 24-hour cable news network.
Here’s how it’s supposed to work:
The idea, according to sources, is to harness the considerable editorial talent of the 320-person Huffpo newsroom while at the same time fulfilling rising advertiser demand for premium video content. Huffpo editors and reporters will appear on the stream live throughout the day, analyzing breaking news events in real-time. On-camera editorial meetings will let viewers in on the newsgathering process, and their social media feedback will be incorporated into the broadcast. Later, video editors will recut footage from the live stream into clips to distribute across the site’s many verticals, where it can more easily find sponsorship..
There hasn’t been any official announcement and a Huffington Post spokesperson declined to comment for the Forbes article. We’ve reached out for comment and will update you accordingly. However, a new video initiative is supposed to be unveiled on February 2 in New York.
The burning question is, will this be a game changer?