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Ad Age Takes a Gander at the Website That ‘Ate the News’

You’ve got to love a list that starts off with gloves-off comments from executives at a pair of very recognizable media brands. Crowning Michael Sebastian‘s compilation of ten surprising things about UK behemoth Mail Online is the relayed observation that the UK/U.S. operation considers itself the antithesis of BuzzFeed:

BuzzFeed is about viral content, something MailOnline certainly appreciates, said Martin Clarke, publisher of MailOnline.”But really what we’re about is the big homepage,” he said. “We do stories that we think are going to work on our home page, which is why we don’t do ’31 Things To Do Before Breakfast.’”

(BuzzFeed editor-in-chief Ben Smith defended the site’s emphasis on social media. “He’s right that we’re doing opposite things: we’re trying to create great content that people are proud, not embarrassed, to share,” he said in a statement.)

Meeow! And not in the good Internet cat video way. You’ll have to click on through to see where Sebastian’s list goes from there. But FishbowlNY’s favorite item is without a doubt #5, all about a still-live 2011 Mail Online item based on an Ad Age poll that was never conducted.

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