Arianna Huffington Is Completely Abandoning the “AOL Way”
As part of the media’s ongoing, obsessive coverage of every last, painful detail of the AOL-Huffington Post merger (hey, we’re guilty of it, too) the Wall Street Journal has another article today about what Her Majesty Arianna Huffington plans to do over at the AOL-HuffPo new offices.
Most notably, she is slowly stripping away AOL’s original strategy for how to run a website, a group of principles known as the “AOL Way.”
The strategy, outlined in an internal company document, was a roadmap for how its content businesses should function, spelling out where sites should get their traffic from, how many pieces of content AOL’s sites should produce and how much it should cost. Employees griped that it was too rigid and emphasized profitability over quality.
Huffington has had enough with the combination of content and advertisements. She even banished ad sales to a different floor, in order to make sure business and editorial didn’t get too cosy with each other. It’s the Huffington Way, or no way.
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