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Blake Gernstetter

Hearst Interactive Media’s Mike Dunn on How Journalists Can Capitalize on Semantic Web Technology

At’s upcoming Semantic Web Summit, experts will explain the ways in which this technology can improve the accessibility and usefulness of information available on the Web. For journalists who conduct research for a living, the technology can have big implications. Writer Katie Bunker asked Michael S. Dunn, vice president and chief technology officer of Hearst Interactive Media: How do you see journalists using semantic Web as a reporting and researching tool?

“For journalists, the velocity required as content creators is being accelerated by ubiquitous connectivity, especially the adoption of mobile and social [media] by content seekers. The semantic Web provides all creators with a structured way to contextualize their content, making it more relevant for search and advertising association, especially as they themselves rapidly move towards the semantic Web.”

“Automated tools applied against non-structured content can be utilized to provide deep entity extraction, generating rich metadata, resulting in smarter content and allowing better association with related content, both within the editorial workflow and in production where it will ultimately do better from a SEO [search engine optimization] perspective.”

Mike Dunn discusses how to use semantic technology to help content creators stay relevant to audiences, search engines, and advertising efforts at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.

Stars Flock to Huffington Post Game Changers Party

Image via HuffPo

“Innovators, mavericks, visionaries, and leaders” convened in downtown New York Thursday night as The Huffington Post celebrated its 100 Game Changers of 2010. Neon centerpieces including a flaming orange shopping cart and lime green globe adorned the darkly lit Skylight Studios space, and we thought for a minute we mistakenly showed up for Arianna Huffington‘s big, fat Greek Bat Mitzvah. Not to worry: A bacon cheeseburger passed hors d’oeuvre cleared up the confusion. Giant screens projected winners in each “Game Changer” category, from food to activism to education — though we didn’t spot a Divorce vertical (maybe next year!).

Amid the swarm of celebs, we spotted Sean Penn, Anderson Cooper, Gayle King, Paulina Porizkova, Tom Colicchio (adorably holding hands with his wife), Marcus Samuelsson, Gail Simmons, and Fern Mallis, but we just had to stop and talk to former governor Eliot Spitzer. Even though we were tempted to ask to see his socks, we took the high road and asked him about his new show on CNN, Parker Spitzer. We asked Spitzer what the hardest part has been so far, and he responded, “Only having eight to 12 minute segments to work with” for each guest. What has he learned since the first taping? “Talk quickly because you only have eight minutes.” He told us he wishes he had an hour instead (we have a feeling that’s never gonna happen), and when we asked who he’d most like to have on the show, Spitzer named Bill Clinton and George W. Bush, remarking that the latter ex-prez “always has a lot to say” and adding, “The fun part is interviewing people I don’t necessarily agree with.” We couldn’t agree more, Mr. Spitzer.

Follow the jump for HuffPo’s red carpet video coverage.
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Mashable’s Care Bear Stare | Punish This Guy | Only The Twinfluential Die Young

Mashable: Editor Adam Ostrow confesses his love for Care Bears.

Groupon: As AdWeek‘s digital editor points out, Groupon has “one sweet unsubscribe page.” University: Who needs print, anyway? Despite shuttering its paper-and-ink magazine last week, Paste‘s Twitter feed @PasteMagazine makes it to No. 61 on Cornell University’s 100 Most Influential Twitterers list.

Drinking On The Sly with HBO’s Boardwalk Empire


Boardwalk Empire crowd.jpgPassword, please?

Last night, HBO partied 1920′s prohibition-style, with lots and lots of (legal!) booze, at an invite-only fête for this fall’s much-anticipated drama, Boardwalk Empire.

Guests could only gain entrance by uttering a secret password. Once inside, they got a sneak peek at the premiere episode. The event also kicked off a month-long speakeasy campaign to spread the word about the show. Similar password-protected events will be held all around the city, as well as in Chicago, Philadelphia, and Los Angeles, and you don’t need a press pass to score a pour. (You can get the hooch hookup here.)

Check out more event pics after the jump.

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Playboy for the Blind | Ads for Ads | Burn, Baby Bu– Oh, Forget It

Washington Post: Each week, for an hour, Suzi Hanks snuggles close to a microphone in a tiny soundproof closet, reading — and describing in great detail — portions of the latest issue of Playboy for the blind.

New York Times: In a modern day mise en scène, Google advertises its advertising.

Village Voice/Runnin’ Scared: The potential Koran-Burning Pastor Terry Jones to world: “Nevermind!” After all that, he’s decided to cancel his Koran-burning. We’re sure he put a lot of thought into the Facebook event invite for that, too. What a waste.

Angela Bronner Helm Leaves AOL, Heads Uptown


After nearly five months without a managing editor, Uptown magazine has hired Angela Bronner Helm for the job. Formerly senior editor at AOL’s Black Voices, Bronner Helm replaces Nicole Saunders, who left the magazine in April.

In a farewell email obtained by FishbowlNY, Bronner Helm writes: “After six years at AOL and almost four at Black Voices, I have decided to move on… My next stop is as Managing Editor at Uptown Magazine, a niche luxury lifestyle mag based in my beloved Harlem. The possibilities are endless.”

Allison Hemming to Legacy Media Pros: ‘Your Best Career Survival Skill is Adaptability’


ahemming79.jpg Mr. Magazine may have some good news about the print climate in 2010 so far, but it’s not exactly a secret that the recession is still taking a toll on the media job market, especially for those with “legacy jobs.” So what’s a print pro to do in this exceptionally competitive climate? Writer Jennifer Pullinger tapped career expert Allison Hemming, president and “Top Gun” of The Hired Guns, for her advice. Ahead of Hemming’s talk on building a 21st century career strategy at Mediabistro Career Circus August 4, Pullinger asked, “How will the economy impact how competitive the media job market is in the next year?”

“The recession has forced belt-tightening as well as innovation across the entire media landscape, from publishers to agencies. Regardless of what’s happening in the economy, the jobs that will be most competitive will be “legacy jobs,” e.g. the ones that will eventually go away because the Internet will disintermediate them.”

“There’s a lot of talent supply here, which makes landing and keeping a job more challenging. If you’re in one of these jobs, you need to start figuring out a game plan for how to transfer your skill set. Today, your best career survival skill is adaptability.”

Allison Hemming shares tips on achieving your media career goals in her upcoming panel discussion at Mediabistro Career Circus on August 4 in New York.


Mr. Magazine: ‘We’re No Longer Just Journalists; We Are Experience-Makers’

samirhusni.jpg On the eve of the 25th edition of his eponymous Guide To New Magazines, we caught up with Samir Husni, aka Mr. Magazine™, to discuss what it takes to succeed in today’s magazine marketplace, what he thinks of the iPad (“I am forcing myself to love it.”), and how media companies can make money from digital content. In addition to our So What Do You Do? interview, we also asked Husni for his take on how the role of an editor-in-chief has changed in the last decade, and who’s doing it best:

“The editor-in-chief is becoming more of the ‘official spokesman’ of the publication, not only just to the readers like it used to be. That spokesperson now is making more visits to the advertisers, spending more time with ad agencies, talking more about everything that has to do with the entire package of the magazine. That separation between church and state not only is fading out — the myth about it is starting to disappear. And it’s about time for ASME and other things to wake up and smell the roses and see that our readers don’t differentiate, they don’t feel like, ‘Oh, this is an ad, this is this.’ Our readers want the entire package.”

“To me the magazine is like a stew: You’re not going to say, ‘Oh, these are the peas, the ads are the peas, and then the meat is the editorial.’ It’s just stew, you want to eat it whole. Which means the editors all have to start — we have to start thinking the same way our readers are. We’re no longer just journalists; we are experience makers. And the editor is the top experience maker. He or she must ensure that the magazine in its entirety, including the ads, creates a pleasant, relevant, addictive experience.”

Find out which magazines’ editors are succeeding as “experience-makers” according to Husni, after the jump.

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Martha Stewart EVP: Consumer Marketplace Is ‘Platform Agnostic’


balis.jpg Will there come a day when online and mobile media overtake traditional media as the best way to reach audiences? Writer Jennifer Pullinger put the question to Janet Balis, executive vice president of media sales and marketing for Martha Stewart Living Omnimedia and a speaker at the Mediabistro Circus May 20.

“I don’t think the old types of distinctions will matter any more. We won’t think in terms of digital vs. traditional media. I even think that online will become a superfluous designation since most media will be connected to the Internet and/or delivered in digital formats. The definitions for media will shift someday to focus on consumer experiences as defined by new dimensions: passive vs. interactive, individual vs. social, linear vs. non-linear, video vs. photo vs. text vs. commerce, size of the screen, portability of the screen, and that sort of thing.

The channel or device delivering content is less and less important everyday. Ultimately, the quality of the consumer experience and the consumer’s ability to find those experiences are what drive the audience — not the form factors we choose to deliver those experiences. The consumer marketplace is increasingly experience-centric and platform agnostic.”

Janet Balis reveals “The Power of a Cross-Platform Strategy” in her upcoming presentation at Mediabistro Circus on May 20 in New York.


2010 James Beard Media & Book Awards: Winners, Losers, and What We Ate

JBFA_2010.jpg There’s something refreshing about a media event where attendees actually eat. Add to that the fact that the most politically charged statement of the night had to do with honeybees, and you’ve got yourself a convivial evening. At NYC’s Espace last night, the 2010 James Beard Foundation Media & Book Awards were abuzz with familiar foodies, including Chicago chef and nominee Rick Bayless, Momofuku chef and nominated cookbook author David Chang, and everyone’s favorite Swede, chef Marcus Samuelsson, who arrived with a super-tall plus one in tow. The vibe was relaxed and upbeat (we hear it’s a lot more fun than tonight’s gala), and the cocktails were flowing: We sampled champagne and a refreshing gimlet (ahem, “Cucumber Mint Creole” from Pegu Club mixologist Audrey Saunders) before sitting down to a five-pieces-of-stemware dinner. (One guest evidently couldn’t handle this liquid feast and was escorted from the event around 8:30 p.m. after his tablemates complained.)

This year marks the first time the book award winners were announced with the broadcast and journalism awards rather than the chef awards gala, tacking on 12 awards to the already lengthy program. Co-hosts Andrew Zimmern, host of Bizarre Foods on The Travel Channel, and Kelly Choi, host of Top Chef Masters, emceed the 3.5-hour affair with equal parts humor and efficiency. Zimmern took home the prize for TV food personality, so his demeanor and suit were boosted for the latter half of the ceremony with the ultimate accessory — a gold medal. [Ed. note: This probably distracted guests from his verbal slip early in the night when he said "recipe for sex" instead of "success," eliciting a requisite round of giggles.]

More details and what we ate, plus a photo slideshow and the complete list of winners, after the jump…

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