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Brad Wellen

Martha Stewart’s Everyday Food Released In Digital Format

Martha Stewart is bringing the kitchen to your iPad as a digital edition of her Everyday Food magazine is now available on the app store.  The March issue was released today and the app offers convenient, family-oriented recipes along with interactive features including videos, slide shows, audio, animation, scrolling recipes, and the option to share recipes through email and shop online.  Readers will also be able to compile their own recipe library and will be given free access to the January/February issue of Everyday Food.

The March edition includes 52 new recipes, 15 “how-to” videos from the title’s food editors, four slide shows on ingredient preparation, 15 animations to assist in the cooking process, and links to eCommerce websites to purchase products.  Editor-in-chief Anna Last discussed the added dimension that an app provides for Everyday Food audiences.

The iPad is an obvious home for Everyday Food magazine. It keeps our content portable and accessible while allowing home cooks to use the magazine in an even more comprehensive way. Our digital issues are packed with interactive features that let readers tap and swipe their way from the supermarket to the kitchen for a richer experience than ever.

Each issue of Everyday Food will cost $2.99 through in-app purchase.

Google Creates Spy Magazine Digital Archive

Fans of the longtime defunct satirical magazine Spy have reason to rejoice today.  According to The Observer’s Dan Duray, Google has digitized every issue Spy has ever released and organized them in an archive for all to access.  Those of you who are interested in taking a trip down memory lane and reading some classic spoof articles on Hillary Clinton’s true gender and the sexy side of Martha Stewart can check out the entire Spy catalog here.

Fran Hauser To Lead Digital Side For Time Inc.’s Style & Entertainment And Lifestyle Groups

Time Inc. EVPs Paul Caine and Evelyn Webster announced today that longtime executive Fran Hauser has been promoted to president of digital for the company’s Style & Entertainment and Lifestyle groups.  Hauser comes with years of experience at style & entertainment mags including People, InStyle, and Entertainment Weekly and will now manage all of Time Inc.’s women’s brands including lifestyle titles such as Real Simple, Southern Living, and Myrecipes.com.  Hauser will work under Caine and Webster as she looks to expand her groups’ online reach.  Caine believes Hauser’s experience proves that she will flourish with her increased responsibilities.

Fran has done an excellent job in steering the Style & Entertainment Group to its leadership position in the digital arena.  Thanks to Fran, we are having notable success with our websites as well as our more than 20 products for tablets and mobile devices that, in aggregate, attract more than 25 million monthly users.  I look forward to Fran continuing her exciting work with the Style & Entertainment Group and generating the same impressive results for the Lifestyle Group.

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Uptown Introduces Corporate Spin-Off Uptown Professional

Uptown, the bimonthly lifestyle mag for affluent African-Americans, will debut a quarterly spin-off called Uptown Professional that targets corporate employees and business savvy readers.  The inaugural issue will be paired up with 100,000 copies of the March edition of Uptown and distributed on newsstands, in bookstores, and among professional network groups.  Following the release of the first issue, Uptown Professional will be sold separately from Uptown.

The introductory edition of Uptown Professional takes a look at the top 100 African American, Latino, and Asian executives in the country.  The magazine plans to roll out a list of top companies for diversity and inclusion for the June issue.  The March mag will have over 30 ad pages and, according to Uptown Media CEO Len Burnett, is expected to set the tone for a profitable venture complete with a weekly newsletter, website, and seasonal networking events.

Publisher Robert Ingram reinforced the value of the new title to professional audiences.

The key in this environment is that you have something that’s relevant and new and something that’s tied to initiatives that corporations, particularly in the C-suite, see as intergal to their businesses.  A publication that goes to a multi-ethnic or urban group is something that’s attractive to many corporations.

Newsweek Extends Buyout Offers To Editorial Staffers

While no Newsweek employees have been dismissed, WWD reports that many members of the magazine’s editorial department had their wishes granted and were asked to take voluntary buyouts yesterday.  Around one third of Newsweek’s 90 staffers, many of whom are believed to be members of the online team, have received buyout offers complete with at least four months of severance pay and additional compensation based on the length of their term with the company.  Newspaper Guild of New York president Bill O’Meara was involved in recent negotiations with Newsweek owner Sidney Harman and commented on what the future holds for the company and it’s workers.

There are no plans for layoffs.  Nobody has a crystal ball.…We’re all obviously very much hoping that Tina Brown’s plan will have a lot of success in the future and ultimately that’s where the jobs will [come from].  If it’s not successful, I guess we’ll see how it goes.

Andrew Goldman Takes Over NYT Magazine’s ‘Questions For’ Column

Less than two weeks removed from ousting Deborah Solomon from the role, New York Times Magazine editor Hugo Lindgren has hired Andrew Goldman as her replacement for the “Questions For” column.  Goldman has written Elle’s monthly Cherchez La Femme column for eight years and interviewed countless celebrities about their dating lives.  Goldman will start at NYT Magazine on Mar. 6 and is confident that he will transition well into his new position.

I can certainly interview Donald Rumsfeld as well as I can interview Ashton Kutcher.  No, it’s not gonna be cute boys and cute girls. It’ll be smart guys and smart women.

Goldman added that he will stick to the same format that Solomon used for “Questions For.”  His last Cherchez La Femme column for Elle will run in June.

FishbowlNY Newsstand: Your Morning At A Glance

American Photo Taps Scott Alexander For Editor-In-Chief Post

After his seven-year stint as Playboy’s senior editor came to end last March, Scott Alexander has landed on his feet almost a full year later as American Photo’s new editor-in-chief.  Bonnier Corp.’s technology group editorial director Mark Jannot announced today that Alexander will replace Sarah Kinbar at the bimonthly title.  Other than Playboy, Alexander has also worked at Scholastic, Ziff-Davis, CNET, and Popular Science.

Working Mother Rolls Out A New Design

It must be the season of redesigning because Working Mother is joining Newsweek and Time in the recent revamping trend.  Today the magazine revealed a cover-to-cover redesign complete with “Morning”, “Day”, “Evening”, and “Weekend” sections to cater to the round-the- clock lifestyle of professional mothers.  Each new portion of the magazine will feature efficient tips and strategies to balance office and home life and reach career and family goals.

Working Mother editor-in-chief Suzanne Riss discussed the benefits of her magazine’s new busy-mom friendly format.

Working moms have so few hours in the day to call their own, so the magazine is dedicated to helping them get things done more quickly and easily.  A sunburst on the cover instantly tells readers how much time they’ll save by acting on our tips and advice. They’ll gain 131 minutes with this issue.  And that’s just the beginning of our new support system.

Budget Travel Solidifies Editorial And Research Teams

Arthur Frommer’s Budget Travel made news today by hiring a trio of executives with a great deal of career experience in the print world.  The title added Marc Peyser as deputy editor, Jenna Reed as managing editor, and Robin Honig as research chief.  Peyser recently parted ways after 22 years with Newsweek, most recently serving as the publications deputy editor.  At Budget Travel he will collaborate with editor-in-chief Nina Wildorf to oversee planning, editing, and column assignments for the print and online staff at BudgetTravel.com.  Peyser has also contributed to The New York Times, Condé Nast Traveler, Vogue, and Life.

Reed will be in charge of editorial schedules, print and web budgets, and liase with other departments at the magazine.  Prior to joining Budget Travel, she was assistant managing editor at Elle and also held the same role at WWE Magazine.  Honig, who has freelanced with Budget Travel since December, wrote and reported for TV Guide and TV Guide Online, The Christian Science Monitor, More, Shape, Indagare.com, and Martha Stewart Special Projects.  She also spent eight years as research chief for TV Guide.

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