TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Businessweek.com’s John Byrne Discusses Engagement

mbcircus.pngOur sister blog MediaJobsDaily has joined us at the Mediabistro Circus and they caught the presentation by Businessweek.com editor-in-chief John Byrne. Byrne’s presentation was called “New World Intimacy” and dealt with building reader engagement — something we think about every day.

“The secret of digital technology isn’t that you can do video, but that you can collaborate. Journalism has to become not a product but a process,” Byrne said.

As MediaJobsDaily reports, here some of the ways that BW.com is collaborating with its writers and readers in order to drive engagement:

* They put a module on every page on the site called “In Your Face,” in which they harvest the best comments on the site and feature the reader on the homepage.
* BW.com’s “bribed” journalists to respond to readers by promising better exposure on the site if journos engage.
* They have a feature called “My Take” with essays from readers, but they don’t take any submissions. They find articulate readers who are leaving lots of comments and commission essays from them.
* The 100 “best” commenters last year were given T-shirts, the top 10 got a dinner.

What do you think? What are some ways blogs like FishbowlNY can engage readers?

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!