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Digital

Project Thunderdome Officially Closes Its Doors

In spite of melancholy circumstances, staffers at the NYC headquarters for Digital First Media’s Project Thunderdome are having some fun on this, their final day. Here for example is the front of the internal farewell Web page, as shared on Twitter by project EIC Jim Brady:

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Further examples of the kind of humor that invariably courses through newsrooms can be found via the fast-moving Twitter-list stream of 51 Project Thunderdome departing members. Like this observation:

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Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

AOL Adds Video to Homepage

AOL is trying to entice consumers to linger a bit longer by adding video to its homepage. The portal includes original and on-demand videos from partners like Glamour, ESPN, Self, The New York Times, Vogue and Vanity Fair. The videos will also feature “experts,” including Rachel Zoe, Tiki Barber, Tim Gunn, Molly Sims and more.

The type of videos available on the homepage will shift as the day goes by. The six a.m. to 10 a.m. slot will be dominated by business and finance videos, while the rest of the day will feature a variety of subjects.

“Our audience has been craving a better, more creative, and fully immersive video viewing experience on AOL.com and we’re thrilled to be partnering with world-class brands and individuals to deliver this to our more than 72 million unique visitors every month,” said Maureen Sullivan, president of AOL.com, said in a statement.

Joe Zee to Leave Elle for Yahoo

Joe Zee GJoe Zee is leaving his post at Elle for Yahoo. WWD reports that “multiple sources” said Zee, who has been creative director at Elle since 2007, has accepted an offer from Yahoo to run a fashion site.

If the rumor turns out to be true, it wouldn’t be surprising. Last week, Yahoo announced that it was shuttering its women’s site Shine so it could focus on launching several sites with specific focuses. Then, just two days ago, Bobbi Brown was hired to be editor of Yahoo Beauty. It seems Zee is next in line.

Should Zee leave, Alex Gonzalez, currently Marie Claire’s artistic director and Town & Country’s design director, could be a possible successor.

For more Zee, below is Mediabistro’s interview with him. In the segment, Zee explained how he broke into the fashion industry.

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Ezra Klein Talks Shop

New York’s Daily Intel has a great, wide-ranging interview with Ezra Klein that will no doubt be picked apart as the day goes on. So why not start now?

You should, of course, read the whole piece, but below are some highlights.

On those Vox Cards, which are getting plenty of good (and bad) attention:

If media professionals look at this and think, That’s ridiculous, I already know all of this, that’s wonderful for us. It’s great on two levels. One is that if we are not aiming beneath our colleagues’ knowledge level, we’re making a huge mistake. We’re leaving tons of readers behind. Two: The more folks in the media feel like it’s beneath them to answers questions like, “What is marijuana?” or “What is Ukraine?” the more we don’t have to compete with them.

Hilariously calling a Card that answered questions about Gwyneth Paltrow “culture:”

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Columbia Journalism Alum at the Helm of ACBJ Vertical Bizwomen

MaryJohnsonPicThe site, aimed at women business owners and professionals, went live Monday. In command starting next Monday as editor will be Mary Johnson (pictured), previously the managing editor of NJBiz and, before that, a reporter-producer with DNAInfo.

From today’s announcement:

“Mary is an accomplished journalist who brings to the table a remarkable variety of experiences and talents,” said Emory Thomas, chief content officer of American City Business Journals. “As both a reporter and editor, she has a proven ability to identify and build loyal audiences. Her news judgment is sharp and perceptive, and she’s a strong newsroom leader. ACBJ is fortunate to have someone of Mary’s caliber heading this important new media title for us.”

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SheKnows Needs Strong Writers Who Can ‘Command Social Shares’

She-Knows-ArticleSheKnows.com was founded in 1999 by three moms and a dad, with the hopes of creating a space on the web for a “younger, hipper mom who yearned for something more than her mother’s Good Housekeeping or Better Homes & Gardens.

The site’s target demographic is still women who are seeking modern solutions, but the platform has now added custom videos and webisodes to complement its archive of service-driven articles. SheKnows is 99 percent freelance written and editors are always on the lookout for new writers. Just be sure you have something far from run-of-the-mill to pitch:

All channels are open to freelancers. “Due to the volume of pitches we receive, it is always beneficial for a first-timer to pitch a story that is extremely original — perhaps it’s a hilarious story about a dating nightmare, an investigative story about how millennials are raising their children, an emotionally charged story about raising a child with special needs or an original recipe with stunning custom photos,” [Lauren Swanson, director of editorial operations] says. “The idea is to pitch a story that is relevant to women, jumps off the page and commands social shares.”

To hear more about the mag, including editors’ contact details, read: How To Pitch: SheKnows.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Bleacher Report Co-Founder Readying New Verticals

Speak of the devil. On Friday, we highlighted a fantastic Bleacher Report long read by author and journalist Jeff Pearlman. Today, the co-founder of that site, David Nemetz, has briefly outlined his plans for several forthcoming “deep-think” content portals.

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From a report by journalism.co.uk’s Alistair Reid, who is attending this week’s WAN-IFRA Digital Media Europe conference in London:

Nemetz told delegates he was looking to follow the success of Bleacher Report by launching titles on science, history, nature, travel and other topics that readers find inspirational… “It’s going to be very mobile-centric and highly visual,” Nemetz told kournalism.co.uk, stressing that the project is still in its early stages.

“We have the benefit of seeing where things are going to – build our product to be mobile-first from the ground up – and not start on desktop and convert it to mobile,” he said.

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Vox.com, Led by Ezra Klein, Goes Live

Vox Media’s Vox.com, a general news site being led by Ezra Klein, is now live. It’s an impressive looking site and certainly more advanced than what Klein was used to at The Washington Post. Appearance aside, the most notable thing about Vox is something called “Vox Cards.”

According to Klein, Melissa Bell and Matt Yglesias — the founders of Vox —  the site’s mission is to “explain the news,” and a big part of that is the Cards.

At any point when you’re reading an article, a Vox Card could be available through highlighted text. Clicking the text brings up the Card, which provides additional context to the article you’re currently reading. The Cards also exist on their own. For example, Vox’s first set of Cards includes topics such as Obamacare, The Ukraine Crisis and GM’s Recall Scandal.

The Cards are a cool feature, even if it might take some time getting used to them. They’re just not something you expect to see, which is why they might be key to Vox. Vox is attempting to make waves in an already crowded general news site market, if people accept and enjoy Cards, they’ll certainly help keep Vox afloat.

NY Post to Launch Entertainment Vertical

nypostlogoThe New York Post is getting set to expand its entertainment coverage. Capital New York reports that Mark Graham, who has worked at VH1, MTV and New York’s Vulture, is in charge of leading a new pop culture centric vertical on NYPost.com.

Graham is currently hiring an online team to help create content for the vertical. He reports to NYPost.com’s chief, Remy Stern.

The Post already has Page Six — which will tell you about the time Kim Kardashian tried to take a selfie with an elephant — so an entertainment vertical seems like a natural fit for the paper.

‘Hair Tyrant’ Ashley Javier Ventures Beyond the S-Crowd

He says things like, “I don’t just do hair, I do careers…” and, “Beauty isn’t an any-day thing, it’s an everyday thing.” And normally, Ashley Javier caters through his exclusive NYC salon to starlets, supermodels and socialites (a.k.a. the S-crowd).

But thanks to Allure magazine’s new digital channel, 16 lucky regular-crowd gals including 27-year-old McCann Erickson account supervisor Vanessa King are receiving Javier makeovers. For the series Hair Tyrant with Ashley Javier.

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