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How To Pitch

Get Your Pitch Accepted into NYMag.com’s Daily Roster of 150+ Posts

NYMag.com-articleNYMag.com, the online destination for New York magazine, covers news, culture, fashion and pyschology with the same witty, urbane voice that declared itself over four decades ago, epitomized by Tom Wolfe‘s legendary, novella-length “Radical Chic.”

There is no corner of NYMag.com closed to accepting a pitch, but to have a fair shot, you should heed the advice of deputy editor Jebediah Reed:

As a general rule, Reed suggested, “a freelance pitch should always bring something fresh to the table, something you have that other publications don’t and writers haven’t said or reported yet. Any pitch that does that, that brings something fresh and valuable and smart to the editor’s attention, is a good pitch.” Everything on the family of sites if pitchable and, with so many packages running at any given time, there’s a chance to not only be published, but also build a relationship with editors if your ideas are on point.

For more, including, which sections of the site are poised to expand, read: How To Pitch: NYMag.com

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

Pitch Profiles and Photo Essays to New Lifestyle Magazine Oak Street

Oak-Street-articleMen’s clothing line Frank & Oak recently made a foray into the world of publishing with Oak Street magazine, whose 190-page introductory issue debuted this spring. The magazine both capitalizes on and reflects the interests of its global, creative, young professional base.

Freelancers are encouraged to pitch photo essays and FOB items as well as long-form features, which top out at 5,000 words. There’s good news for young writers trying to make a name for themselves:

[Editor-in-chief Ethan Song] said he welcomes pitches from writers of all experience levels. “We’re more interested in capturing the essence of a movement, and because younger writers are often living those movements, we enjoy hearing from them,” he explained.

For more, including the types of stories editors are on the lookout for, read How To Pitch: Oak Street 

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch Poignant Personal Stories and Service Pieces to Brides

Brides-articleTurn wedding season into more than weekends spent at converted farmhouses and wages diverted to bridal registries and formal wear. If you can operate as both guest and reporter at these functions, you could have your piece make it to Brides’s “Real Weddings” section. Up your chances by pitching a story on a wedding whose bride and groom, or bride and bride, are underrepresented in the wedding magazine world.

Generally speaking, when pitching Condé Nast‘s 80-year-old bridal mag, you want to be different, but not too different:

Bottom line is your query will get a second look if it’s hitting on something that’s relatable and that you won’t find in every other bridal mag. Explained [executive editor Lauren Iannotti]: “It’s hard to find super new, fresh ideas that aren’t kooky and weird, and we’re challenged to do it all the time. So any fine reporter out there who can get that surprising service-y nugget that doesn’t come out of left field, that sort of feels real and great, we would love that.”

For more tips, including other sections ripe for pitching, read: How To Pitch: Brides

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Philadelphia Magazine’s Low Pitch Count Means Now is the Time to Get Noticed

Philly-Mag-Oct-2014-artFirst-timers pitching to regional glossy Philadelphia will want to start small, targeting their pitches to the front-of-book sections that have just recently been opened to freelancers. Build a relationship with the magazine, and you could find yourself writing the 4,000- to 5,000-word features that pique editors’ attention.

Your pitch should, of course, cover topics relevant to the city, but with a readership that includes older suburbanites as well as younger city dwellers, you have plenty of options for coverage, as long as your reported pieces can tell a story:

As far as advice for newbies pitching to the mag, [deputy editor Patrick Kerkstra] said that “The best way to sort of clear [the high bar] is to just come in with a story that’s so compelling that we just have to take a risk on you.”

For more, including details on the FOB revamp, read: How to Pitch: Philadelphia

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Outside Seeks Inspiring Adventure Stories With a Strong News Hook

Outside-Oct-2014-coverOutside, which was founded in 1977, has gone through plenty of reinventions. These days, the mag’s audience is 70 percent male and the pub targets not only those whose days typically involve black-diamond runs, but the city office worker as well, holed up in his cubicle as he saves vacation days for an epic outdoor adventure.

Best bets for Outside newbies are “Dispatches,” from the FOB and “Bodywork,” the magazine’s fitness section, which accepts news items as short as 100 words and reports as long as 1200. Whether you’re pitching stories on exploration, sports, fitness or the environment, make sure it’s timely:

Don’t pitch travel roundups without a news peg. “A pitch on the best hikes in the National Parks probably won’t get you far,” said [senior editor Abe Streep]. But travel news that leads to actionable service — say, a story on how the Grand Canyon’s new permitting system for rafters affects readers — is very welcome. News that leads to service is the ideal: new lodges, new technology, new training tools.

For more advice, including what to pitch to the website, read: How to Pitch: Outside

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Earn $1 a Word Writing for New Luxury Lifestyle Magazine Cadillac

Cadillac-Summer2014-wpWhat you don’t want to pitch to Cadillac Magazine are stories about Cadillacs. This new luxury magazine, launched in the spring of 2014, is geared to the lifestyles of the Cadillac-owning demographic. Ideas pitched to the magazine should be those that capture the imagination of its highly educated, progressive and creative audience.

Drew LimskyCadillac‘s editor-in-chief, accepts pitches for features and front-of-book items on a wide-ranging list of topics that include food, arts, film, design, technology and philanthropy. One thing the mag is really on the lookout for:

“We have a huge need for writers who can deliver interviews with people who are leaders in their fields — celebs, sports figures, highly accomplished people who have Wikipedia entries,” says Limsky.

For more information, including hooks that will catch Limsky’s eye, read: How to Pitch: Cadillac Magazine

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Sports Illustrated for Kids Seeks Stories on Young, Local Athletes

For sports writers looking to pitch to Sports Illustrated for Kids, their best bet at a byline might be finding a story in their own hometown. Instead of proposing a feature on a major league baseball player or big-name football star, freelancers should pitch the sports mag, whose target readers are boys ages 7 to 15, a profile of a star athlete on the local level.  Newly installed managing editor Mark Bechtel says:

If a freelancer says, ‘Hey, there’s a 13-year-old kid who is a great young basketball player, and he’s got some sort of charity that’s sending sports equipment to kids in under-developed areas’ — that’s something that we’re not going to know about [and would want to cover].

Freelancers should also send pitches to the mag’s digital component, SIKids.com. Online editor Dante Ciampaglia notes that the site is held to the same high standard of the print publication and wants stories that highlight “the fun side of sports as well as things like good sportsmanship.”

For more tips, including editors’ contact info, read: How To Pitch: Sports Illustrated for Kids.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch Practical Advice to Scribes for The Writer

The-Writer-Article3The Writer has been instructing and inspiring readers since 1887. The mag covers the nuts-and-bolts of writing, with everything from how-to stories and reported articles to narrative essays.

The pub is 60 to 70 percent freelance written and editors want queries on concrete topics, by novice and experienced writers alike. Article length varies from 300 to 3,000 words, and there are plenty of regular features to choose from. These include:

• Breakthrough – First-person articles about a writer’s experience in “breaking through” to a market, which includes advice and lessons learned. This section runs about 700 words.
Freelance Success – Tips on the business of freelancing in about 1,000 words.
Writing Essentials – These articles cover the craft of writing. The section runs 800 words and should include a sidebar with resources.
How I Write – An interview with an author that contains a short bio and runs about 600 words.

To learn more about the mag, including editors’ contact details, read: How To Pitch: The Writer.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

New You Seeks Freelancers Who’ve Covered the Medical Beat

The mission of New You, a new lifestyle magazine for women that targets the often-underserved 35-and-up demographic, is “providing credible and accurate information on how to be relevant as you age,” says executive editor Ruchel Louis Coetzee.

The quarterly magazine is open to freelance pitches across all sections, but those freelancers who have written well-reported health pieces are especially of interest:

[Coetzee] notes that journalists who are familiar with medical terms and can provide writing samples of articles that focus on the medical subjects discussed in the publication (e.g. cancer, probiotics and stem cells) are encouraged to send pitches for the “Medical” department.

For more information on what New You editors want, read: How to Pitch: New You.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Grandparents.com, a Lifestyle Site for the Baby-Boomer Generation

Grandparents.com is not the hub for people seeking advice on hearing aids and assisted-living facilities; it’s a site that caters to grandparents who are as young as 52, says editor-in-chief Ellen Breslau.

Freelancers will be pleased to hear that no section of the site is off limits to pitches. However, Breslau admits it’s “gotta be a ‘wow’ pitch,” as the site already has 15 regular contributors.

Breslau also warns against sending in pitches that deal with disciplining grandkids or how to get along with adult children. As for dos, Breslau says:

People should think in terms of modern-day grandparenting and aging. People are much more vibrant and active and healthy these days. They travel, and they have second and third careers. We are really speaking to that person.”

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