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Norm Pearlstine Chats with the Observer

The transcribed Q&A is relatively brief. But when the interviewee is Time Inc. executive vice president and chief content officer Norm Pearlstine, much of it can be mulled.

NormPearlstinePic

In answering Kara Bloomgarden-Smoke‘s second question, Pearlstine paints a wonderfully accurate and vivid picture. It’s something we too have noticed – in this case, truly, as non-media critics – at the neighborhood supermarket checkout line:

“If you stand at a checkout counter, you’ll see people on their tablets, on their cellphones. Traditional media has to respond to that…”

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News Corp Might Bid on Tribune Newspapers

Tribune logo GThe big media rumor of the week is that News Corp. is putting together a bid for Tribune Publishing. According to Poynter’s Rick Edmonds, News Corp would be interested in buying the company, but only after it is spun off from Tribune, a move that is expected to happen in the next few months.

Tribune Publishing publishes several newspapers, including heavyweights like The Chicago Tribune, The Los Angeles Times, The Baltimore Sun and The Sun-Sentinel.

News Corp buying the publisher, according to Edmonds, would make sense for a few reasons. Murdoch has always been a big fan of the LA Times and his desire to own it has been chronicled in the past; News Corp was spun off with plenty of cash, cash that investors will want to see do something; and relating to that last point — Tribune Publishing would be easy for News Corp to afford.

Would Rupert Murdoch really buy more newspapers even though print is clearly on the decline? It doesn’t seem to make much sense. But if there’s one person we wouldn’t count out, it’s Murdoch.

Niche Media Sold to Greengale Publishing

niche media logo GNiche Media — publisher of regional magazines like Aspen PeakGotham, Hamptons, Los Angeles Confidential, Ocean Drive and more — has been acquired by Greengale Publishing from Greenspun Media Group.

Greengale Publishing is owned by Jane Greenspan Gale and her husband, Jeff Gale. Greenspun Media is a family company, held by Greenspan Gale and her siblings.

Niche Media was founded in 1998 by Jason Binn, currently the CEO and founder of DuJour Media. In 2006, Binn sold Niche to Greenspun.

“These magazines are stronger and more relevant than ever,” Greenspan Gale said in a statement. “They deliver beautiful and inspiring editorial content while playing an important role in their communities and in the marketing plans for brands who seek to reach our audience.”

As part of the deal, Katherine Nicholls was named CEO of Niche Media. She previously served as president and COO.

Financial terms of the deal weren’t disclosed.

Vice Moves Brooklyn Headquarters

ViceTwitterAvatarVice is on the move. The media company is about to take up residence in a 60,000-square-foot building located on South Second Street at Kent Avenue.

The Wall Street Journal reports that if Vice hires an additional 525 Brooklynites, it will receive $6.5 million in state tax breaks. Not bad for a company that issues statements like this:

Brooklyn is our home and we’re already hard at work developing a freaky, space-age utopia that will give today’s creative visionaries a place to produce astonishing stories and leave their indelible thumbprint on the annals of history.

Sigh.

Bloomberg Media Sets Timetable for Politics, Business Sites

BloombergLPPromoThere was a two-hour town hall meeting at Bloomberg L.P. last week. And as Joe Pompeo recounts in his very informative Capital New York piece, some important details were shared about the media group by Bloomberg Businessweek EIC Josh Tyrangiel:

Employees were informed that the first in a planned suite of “digital-led multi-platform brands,” a politics site being developed by high-profile political journalists and Game Change authors John Heilemann and Mark Halperin, both poached by Bloomberg in May with annual salaries reported to be north of $1 million, will debut on October 6 – 30 days before the 2014 Midterms — in tandem with a daily half-hour television show hosted by the duo that will air in Bloomberg TV’s 5 p.m. time slot as well as streaming online…

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Time Inc. to Staffers: Please Don’t Stream USA vs. Belgium

FIFAWorldCupLogoIf this is Tuesday, it must be…

Capital New York’s Nicole Levy got her hands on a memo from Time Inc. CTO Colin Bodell. Apparently, the strain put on the company’s Intranet last Thursday by in-house streaming of the USA vs. Germany FIFA World Cup game has him asking, as a favor, that employees please not do that again:

While we understand that everyone wants to support the national team, please do not stream the game over the Internet to your local workstation. There are conference rooms and pantries located throughout the building that have televisions where the game can be viewed. Thank you for your understanding and cooperation.

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Time Inc. Senior Digital VP: ‘We are Not a Magazine Company’

M. Scott Havens, who recently joined Time Inc. as its new senior VP of digital, has big plans for the company. In an interview with The Guardian, Havens made it clear that in order for the company to flourish, it was going to have to think outside the box. Way outside.

“We are not a magazine company,” he explained. “We are a media company with a portfolio.” Time Inc. staffers, please note this change when talking to relatives about your career.

Havens had a good reason for tossing aside the “magazine” label. He wants Time Inc. employees to think in terms of innovation, and — despite how much we love magazines — the word just doesn’t inspire.

“We want to build the next LinkedIn, the next Gilt, the next Facebook,” Havens added. “We have got really smart people and we need to let them use their brains.”

Time Inc. Sells Mexican Publisher

Time__Inc_-logo-2ED06AA15C-seeklogo.com_Time Inc. has sold Grupo Expansión (GEx) — Mexico’s second-largest publisher — to Southern Cross Group, a private equity firm. Time Inc. had acquired GEx in 2005.

Joe Ripp, Time Inc’s CEO, said the company sold GEx because it didn’t fit in its plans. “Time Inc.’s prime focus today is on growing core assets in the U.S. and U.K.,” said Ripp, in a statement. “Therefore, we believe GEx will have better opportunity to maximize its value under the ownership of Southern Cross.”

GEx’s brans include Expansión, Elle, Obras, Manufactura, IDC, Quién, Elle Decoration, InStyle, Accént, Aire, Gran Plan, Quo, Chilango, Life & Style, Metros Cúbicos, Travel + Leisure, Revolution, CNNExpansión, Mediotiempo, ADNPolítico and CNNMéxico.

Financial terms of the deal weren’t disclosed.

Gus Wenner Continues His Climb at Wenner Media

Rolling Stone logo GJann Wenner — founder of Wenner Media — likes what he sees in his son, Gus Wenner. One year after Gus was named rollingstone.com’s editor, he has been promoted once again — this time to head of digital. The younger Wenner will now oversee the sites for Rolling Stone as well as Us Weekly and Men’s Journal.

With the promotion, every other Wenner Media exec has officially had their dreams of climbing to the top of the company crushed. There is no stopping the 23-year-old Gus from taking over the company. It’s happening. Probably sooner rather than later. As Jann already said, “It’s a path open to him if he wants it.”

In other words, the only way Gus doesn’t become head honcho of Wenner Media is if he somehow decides he’d rather do something else. Perhaps that’s where the hope lies for Wenner Media execs. They could try to get Gus interested in something new — like archery! That could be fun! And Jann would probably buy Gus his first set (quiver?), which would make the transition easier. Good luck to you all.

Tribune Co. Sets Date for Media Division Spinoff

TribuneCoLogoChicago Tribune media reporter Robert Channick has the logical scoop on an important upcoming date for his parent company. We’re talking Monday August 4.

According to Channick, that’s the date Tribune Co. has set for completion of the spinoff of Tribune Publishing. From his item:

The spinoff date was included in a presentation for lenders conducted by Tribune Publishing June 17 in New York, according to sources. Tribune Publishing is seeking to raise $350 million in conjunction with its planned spinoff from Tribune Co.

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