As depressing as it can sometimes be, in journalism and elsewhere, the old adage – ‘Follow the money’ – still holds true.
In this case, we’re talking about $9 million in Series B funding for Contently, a company founded by Shane Snow (pictured), Joe Coleman and Dave Goldberg. Per Wall Street Journal startups, tech and venture capital reporter Lora Kolodny, the company is looking to stake its claim of the ever-expanding realm of Houdini journalism (our term, not hers). From her article:
In typical content marketing, companies ask writers, designers and photographers to employ journalistic skills to create commissioned blog posts, infographics and multimedia stories. The stories help their businesses persuade prospects or customers to follow them online, buzz about their brands, and hopefully buy what they’re selling.