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Changes At Atlantic Media: Research Co. Sold, Justin Smith Named President

SmithJustin.jpgDavid Bradley, the chairman of Atlantic Media Co., announced some big changes to his Washington, D.C.-based company today.

Emphasizing his focus on media, Bradley announced that he is selling his stake in the investor research firm he founded in 2008, Potomac Research Group. Bradley is passing PRG to Suzanne Clark, who has been serving as president of Atlantic Media’s National Journal for three years. Clark, who founded PRG with Bradley, will become the company’s CEO next month.

“Only the chance to grow my own company could influence me to leave my exceptional colleagues at Atlantic Media,” Clark said. “I am exceedingly grateful to David for providing this unique entrepreneurial opportunity.”

Justin Smith, previously the president of Atlantic Consumer Media overseeing The Atlantic and its related entities, will now be taking on Clark’s responsibilities as well as president of Atlantic Media. Explained the company:

“Smith will now add to his responsibilities oversight of the National Journal and Government Executive Groups — including the industry-leading National Journal, CongressDaily, The Hotline and Government Executive publications.”

Full release announcing Smith’s promotion, after the jump

Previously: Atlantic Media Scoops Up Reuters.com Editor For Digital Project


Justin B. Smith Rises to President, Atlantic Media

-Adds National Journal and Government Executive Groups to his Oversight-

Washington, DC and New York, NY (January 13, 2010) — Justin B. Smith has been promoted to president, Atlantic Media Company, announced Atlantic Media Chairman David G. Bradley. Previously president of Atlantic Consumer Media, Smith will now add to his responsibilities oversight of the National Journal and Government Executive Groups—including the industry-leading National Journal, CongressDaily, The Hotline and Government Executive publications.

“Justin has brought to The Atlantic a relentless determination and a clear vision of how this brand can thrive in the 21st century,” said Bradley. “We welcome his unique talents as he helps our other businesses retain their competitive advantage and enhance their participation in the national dialogue.”

“It’s been thrilling to work with David to set The Atlantic on its current course of editorial and financial success,” added Smith. “With shared DNA and sensibility, I see similar opportunities for its sister brands and look forward to working with them.”

Smith joined The Atlantic in August 2007. Balancing aggressive investments in talent and expansion of digital and events strategies with strong fiscal discipline, he has shepherded dramatic revenue gains as well as increasing The Atlantic’s influence and audience.

Recent highlights include:

- An overall advertising revenue surge of 16 percent in 2009, with a digital revenue gain of 115 percent
- The launch of opinion aggregator The Atlantic Wire
- The debut of the groundbreaking annual Washington Ideas Forum
- Growth of TheAtlantic.com’s audience to an average of 3 million unique visitors and 17 million page views per month

Among numerous accolades in 2009, Editor James Bennet was named Advertising Age’s Editor of the Year and TheAtlantic.com won the Webby Award for Magazine Site of the Year. The Atlantic’s content has been cited in President Obama’s first joint address to Congress and declared mandatory reading in the West Wing.

About Justin B. Smith

Smith joined The Atlantic from The Week, where he was President and introduced the title to the US market. He previously held positions with The Economist Group and the International Herald Tribune. A graduate of Georgetown University School of Foreign Service, he lives with his wife and two children in Washington, DC.

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