Every Day with Rachael Ray is getting an overhaul – both inside and out – starting with the May issue, which hits newsstands tomorrow. As for editorial, lifestyle and pop culture features will be expanded, and there will be a lot more recipes – 50 percent more - in each issue. Cosmetically, the magazine has a bold new logo, fresh fonts and patterned pages.
The change is being spearheaded by Liz Vaccariello, the title’s relatively new Editor-in-Chief. She says the goal behind the redesign is to bring more of Rachael Ray’s personality to the pages.
“Rachael’s connection to her loyal fans is officially beyond the kitchen. What better way to celebrate than to provide our 1.7 million readers with this revitalized and highly interactive food and lifestyle experience?”
You’d think this would be a smart move, but Ray doesn’t seem to have the same brand power she once did. As Adweek points out, ever since Food Network Magazine launched in 2005, it has been beating out Ray’s title in sales and ad pages.
Add that to the fact that Ray’s TV audiences have been dwindling, and it’s time to start wondering just how much people care about the fiesty cook with a penchant for using fake – and let’s be honest here, annoying – words.