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Hearst Launches Branding Campaign

Today Hearst Magazines is launching a massive new ad campaign designed to reestablish the brand’s identity in the eyes of consumers. The effort – titled “Unbound” – features print ads, signage in Times Square and online executions. According to The New York Times the campaign will run through the end of the year.

Ads feature photos of the Hearst brands, specialized QR codes and invites to a new website, my.hearstmagazines.com, where visitors can peruse each of Hearst’s magazines. Michael Clinton, President for Marketing and Publishing Director at Hearst Magazines, said of the creative theme, “We’re unleashing our brand DNA.”

FishbowlNY always wonders why companies this large even bother with advertising. It’s like when you see ads for the iPhone. Has anyone ever forgotten about Apple? Have you ever sat back and not been able to remember that little company that makes those white mp3 players and computers? Ads for companies like Apple just seems like a waste of money.

However, those companies only stay those companies by getting people to buy their stuff, so advertising is a must. Clearly we should’ve been business professors, not writers.

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