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Hearst Promotes Sophia Stuart To Lead Digital For International Unit

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No doubt about it, Hearst Corp. has been busy hiring, promoting and bringing on new people. Abigail Pesta moved from deputy director to editor-at-large for Marie Claire last month, four executives joined the board of directors in October and former investment banker Mitchell Scherzer was appointed as a new VP and CFO of the company in early November.

So it’s no surprise that the company, which did make some cuts this year along with everyone else, is continuing to hire from within. Today, Hearst announced that Sophia Stuart — who most recently worked as executive director for mobile content for Hearst Magazines Digital Media — would be moving on up to executive director of digital content for Hearst Magazines International.

Says Stuart, “I have enjoyed my time working with Hearst’s domestic magazine brands on mobile expansion, and look forward to working with [HMI's president and CEO Duncan Edwards] and his team to bring new ideas and relationships to our many magazine partnerships internationally. There’s enormous potential in the digital space and I hope to be able to leverage those opportunities.”

Full press release after the jump.

Previously: Hearst Names Investment Banker New CFO, We Hear: Layoffs at Good Housekeeping, Hearst To Cut Permalancers


SOPHIA STUART JOINS HEARST MAGAZINES INTERNATIONAL AS EXECUTIVE DIRECTOR, DIGITAL

NEW YORK, December 15, 2009 — Sophia Stuart has been named executive director, digital for Hearst Magazines International (HMI), a unit of Hearst Magazines, it was announced today by Duncan Edwards, HMI’s president and CEO. Stuart joins the international unit from Hearst Magazines Digital Media where, as executive director, mobile, she had been leading the magazine company’s entry into the mobile market. In her new role, she will be working with Hearst Magazines International’s network of partners on a range of digital initiatives. Stuart will assume her new role on January 5, 2010, and will report directly to Edwards.

Commenting on the appointment, Edwards said, “Hearst has been very successful in building a worldwide presence for its magazine brands over the last 20 years through a mix of licensing and joint ventures. We publish more than 200 magazines in more than 100 countries around the world, led by Cosmopolitan, Harper’s Bazaar and Esquire. It has become increasingly clear to us that we have a significant opportunity to harness the power of these great brands in their various digital forms to provide new revenue streams for our partners and ourselves. Sophia is ideally suited to help us achieve this; she is a consummate business development professional with many years of experience in the digital world. Her understanding of these opportunities, together with her deep knowledge of our brands, makes her an outstanding addition to our team.”

Before joining Hearst Magazines Digital Media in 2006, Stuart spent five years in California directing a range of digital projects, including online, 3-D animation, motion capture and mobile applications for clients including New Line Cinema, 20th Century Fox and Neven Vision (now part of Google’s mobile operations). Prior to that, she led digital media ventures for Hearst’s U.K. operations (The National Magazine Company Ltd.) from 1999 to 2001.

“I’m thrilled to be joining Hearst Magazines International to help expand our digital initiatives around the world,” Stuart said. “I have enjoyed my time working with Hearst’s domestic magazine brands on mobile expansion, and look forward to working with Duncan and his team to bring new ideas and relationships to our many magazine partnerships internationally. There’s enormous potential in the digital space and I hope to be able to leverage those opportunities.”

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