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Hearst’s David Kang: Best Products Come From Editors

Earlier this month, Hearst Magazines created a new position – Creative Director, Content Extensions – for David Kang, who came to the company from Rodale. Kang is now responsible for finding new ways for Hearst’s brands to make money – a task that sounds simple, but is actually very hard when you think about it.

Kang talks about growing brands like Cosmo in an interview on econsultancy.com today, but perhaps most reassuring to Hearst’s editors is the fact that he says he wants to hear from them. When asked about his role, Kang points out that magazine editors are going to be influential:

The way Hearst President David Carey has put it to me is that in a way I’m a catalyst and the group is a catalyst to help the brands and editors-in-chief take their ideas and develop them into products, getting them to think in more of a 360-degree way. The best products are always driven by great ideas that come from the editors.

Now how refreshing is that? Kang wants to listen to people. No stupid human knot-like team-building exercises that inevitably leave people questioning the personal hygiene habits of their coworkers. Just plain old listening. It’s a strong start for Kang.

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