TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Magazine Industry Recovery May Already Be Over

Magazines, unlike newspapers, have been holding on to their ad revenue, for the most part. Things even started to get better. But there are signs that the “recovery” may be losing steam, when we were just starting to get used to it.

David Kaplan at paidContent reports:

[A]n advertising pullback has caused women’s magazine publisher Meredith Corp to experience a slight decline…

Specifically, the Local Media Group gained 5 percent—though that was significantly lower than the 16 percent bounce the segment got a year ago as the magazine industry emerged from the recession.

Here are the National Media Group’s numbers:

—Operating profit was $48 million, compared to $51 million in the year-ago period.
—Total revenues were $270 million, compared to $285 million.
—Advertising revenues were $122 million, compared to $137 million.
—Operating expenses declined 5 percent.

Kaplan points out that the 16 percent bounce a year ago may have been so high because magazines were benefiting from “pent up demand after two years of downward spending trends.” Nonetheless, the shrinking gains may be a sign that the recovery of the magazine industry is losing steam.

Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now!