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New Look Adweek Debuts

Today Adweek launches its redesign, and as Editorial Director Michael Wolff mentioned last week, it is certainly “bigger, bolder.” In the new issue Wolff discusses the changes in more detail, explaining that the Adweek needs to take a deeper look at more items than ever before:

To put it mildly, trade magazines, with their narrow-focused insularity, are not the most logical place to turn when the world is exploding. So the reinvention here at Adweek needs to be as total as any in the media world.

The “reinvention” is plain to see, and the tone of the magazine – a bit more daring than before – jumps right out at you. An article on Arianna Huffington as a sex symbol sets the bar right where Wolff seems to want it.

It remains to be seen if expanding coverage is the right move for Adweek, but Wolff is definitely someone who can pull it off. He might anger tons of people during the process, but in the New York media world, if you’re not making someone mad, you’re not doing anything worthwhile.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.