New York magazine’s blogs — from Daily Intel to Vulture to Grub Street — represent an interesting mini-empire on the Web. Unlike the disparate sites owned by say, Dan Abrams or Nick Denton, you always know that the New York blogs are there to represent the print publication and sell subscriptions, even if their timely scoops and commentary often transcend that purpose.
But magazine’s entertainment blog, Vulture, has been gearing up for a massive revamp, which it is unveiling this week. The redesigned blog now includes new widgets to help you search, expanded coverage and highlights, under the leadership of recent hires Josh Wolk (formerly of Entertainment Weekly) and Claude Brodesser-Akner as entertainment editor and West Coast editor, respectively.
In addition, NYmag.com is looking towards doubling their first quarter profits from the same time last year. So while ad sales might be trickling back into print, there is still an argument to be made for keeping your Web sites timely and relevant. Hear that, Condé?
Full press release after the jump.
NYMAG.COM’S VULTURE RELAUNCHES WITH NEW DESIGN AND EXPANDED FEATURES
Continues Quest for Culture Coverage Domination on Web
New York, NY, February 1, 2010 — Vulture, the entertainment destination at nymag.com (http://nymag.com/vulture) with the mind of a critic and the heart of a fan, has unveiled a new design that better highlights the breadth and depth of its content and makes room for new features and expanded coverage. The new Vulture will have more breaking news, entertainment industry coverage, photographs, custom video, and celebrity coverage.
Users are now able to filter their news by category (Movies, TV, Music, etc.) and even add their own tag for one-click access to all the latest news on, for example, the Spider-Man franchise.
Along with the redesign Vulture is launching Clickables — the ultimate guide to the very latest entertainment to hit the internet, from movie trailers to MP3s to viral videos, with embedded audio and video (follow on Twitter at twitter.com/vultureblog). Other new and expanded features at Vulture are more breaking news on Hollywood deals and personalities plus sneak peeks at the hottest scripts making the rounds; photo galleries for Party Lines (red-carpet interviews and photographs), The Saga of…(tabloid exploits of rising stars), and Vulture on Set; and custom video featuring the best of last night’s late-night shows, a weekly compilation of the most shocking and hilarious reality TV moments, highlights from the week’s entertainment shows, and the best performances of the week.
The relaunch is the latest phase in the continued expansion of Vulture and follows the hires of Josh Wolk as Entertainment Editor and Claude Brodesser-Akner as West Coast Editor.
The Fox Searchlight film Crazy Heart is the advertising partner for Vulture’s relaunch. Entertainment advertising at nymag.com is on track to double for the first quarter of 2010 over the same period in 2009.
Nymag.com attracts over 6 million unique visitors per month, with its entertainment channel accounting for close to 25 percent of visitors (Omniture SiteCatalyst, August 2009 – January 2010).
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