TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Newspapers are (Still) in Trouble

According to the Wall Street Journal, newspaper companies are scaling back advertising expectations because things got worse in the second quarter than they thought it would. Analysts also expect that the trend will continue into the third quarter, which would perhaps lead to even more massive layoffs (in June, Gannett cut about 700).

There are a couple reasons why ad dollars slowed so severely:

The key drag on ad results for a number of these companies was a significant pullback by local retailers, which account for more than half of ad revenue at many local papers. The uneasy economy and the longer-term shift of ad dollars online continue to play a big role, analysts and executives say. Another factor is the emergence of daily-deal sites led by Groupon Inc., which have siphoned at least some ads away from papers, said Craig Huber, a senior analyst at Access 342, an independent stock-research company.

See that Groupon lovers? Because you can’t pay full price for a month of Subway foot longs, the newspaper industry is dying. Shame on you.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!