Everyone loved The New York Times’ digital Snow Fall piece. We praised it. It won a Pulitzer. Even Jill Abramson started using Snow Fall as a verb. Now Newsweek/The Daily Beast appears to be taking it a step farther. Its site redesign is very similar to Snow Fall. It features a giant banner photo at the top of each story, and (while in beta) no ads among the copy.

Baba Shetty, CEO of NewsBeast, told Ad Age that the site’s design was already in place when Snow Fall was published, and that might be true. Either way, the new Newsweek/Daily Beast is great. It’s clean and bold.

One thing we do worry about? Shetty says that when ads do come to the new site, they’ll be going the sponsored/native route. Shetty said that they’ll be “beautiful, high-impact units.” Let’s all hope that doesn’t actually mean “Annoying, disruptive ads that try too hard to mimic editorial.”