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Nick Denton Addresses Gawker Media Changes

This afternoon Nick Denton sent Gawker Media staffers a memo outlining some managerial and advertising changes. Nothing major was announced, but here are some highlights via Jim Romenesko, who obtained the memo.

  • “We are creating a new content department within sales to be headed by Ray [Wert]. It will encompass the existing creative services team and several additional functions: primarily branded content, marketing communications and events. Ray is the first editor to move to sales.”
  • “The days of the banner advertisement are numbered. In two years, our primary offering to marketers will be our discussion platform. Expanding on our existing sponsored post program, Ray’s team will recruit and identify a client’s spokespeople and advocates, advise them on web etiquette and language, and help make their most persuasive case.”
  • “The second main growth area for Gawker Media is content-driven commerce, ranging from affiliate marketing to in-page transactions. A historical tidbit: the original business model for Gizmodo was affiliate fees from purchases of gadgets through Amazon. We didn’t have the scale then to make that work. We do now.”

For the full memo, click through to Romenesko’s site.

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