TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Nick Denton Addresses Gawker Media Changes

This afternoon Nick Denton sent Gawker Media staffers a memo outlining some managerial and advertising changes. Nothing major was announced, but here are some highlights via Jim Romenesko, who obtained the memo.

  • “We are creating a new content department within sales to be headed by Ray [Wert]. It will encompass the existing creative services team and several additional functions: primarily branded content, marketing communications and events. Ray is the first editor to move to sales.”
  • “The days of the banner advertisement are numbered. In two years, our primary offering to marketers will be our discussion platform. Expanding on our existing sponsored post program, Ray’s team will recruit and identify a client’s spokespeople and advocates, advise them on web etiquette and language, and help make their most persuasive case.”
  • “The second main growth area for Gawker Media is content-driven commerce, ranging from affiliate marketing to in-page transactions. A historical tidbit: the original business model for Gizmodo was affiliate fees from purchases of gadgets through Amazon. We didn’t have the scale then to make that work. We do now.”

For the full memo, click through to Romenesko’s site.

Mediabistro Course

Get a Literary Agent

Get a Literary AgentStarting August 6, learn how to find the right agent for your book and write a query that will get the deal done! Taught by Barbara Clark, a book agent and publishing consultant, you will learn the best methods for finding a literary agent, the proper protocol and etiquette for seeking literary representation, how to send queries and more. Register now!