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Real Simple Debuts New Look With November Issue

real simple nov 09.jpgReal Simple will be debuting a new look with its November issue, on newsstands next week.

The new issue will feature 14 new columns, including “Trends Worth Trying” and the fitness column “15 Minutes And You’re Done.”

“Over the past ten years, our 8.8 million readers’ lives have evolved dramatically, and Real Simple is evolving with them,” said the magazine’s Managing Editor Kristin van Ogtrop. “When Real Simple launched a decade ago, a woman’s life didn’t include Blackberries, iPhones or blogs. With readership up significantly, and research confirming that rapid change and unlimited choice are complicating women’s lives more than ever, our mission has become even more relevant.”

The revamp sounds similar to one announced by Southern Living last month. Real Simple made sure to add that its ad pages are up 10 percent in the November issue from last year, while Southern Living saw pages increase by 12 percent. Looks like an update is good for business. But will readers follow?

Full release after the jump


REAL SIMPLE UNVEILS BOLD NEW LOOK

NOVEMBER ISSUE DEBUTS 14 NEW COLUMNS, UPDATED NAVIGATION AND FRESH IDEAS

October 12, 2009 — New York, NY — Real Simple unveils a brand new look in its November issue, on newsstands October 19th. The new issue features new columns, arresting photography, updated navigation and bold design features led by Janet Froelich, Real Simple’s creative director.

“Over the past ten years, our 8.8 million readers’ lives have evolved dramatically, and Real Simple is evolving with them,” noted Managing Editor Kristin van Ogtrop. “When Real Simple launched a decade ago, a woman’s life didn’t include Blackberries, iPhones or blogs. With readership up significantly, and research confirming that rapid change and unlimited choice are complicating women’s lives more than ever, our mission has become even more relevant.”

Fourteen new editorial franchises that speak to the evolving needs of our readers include:

Trends Worth Trying opens the magazine with six delightfully surprising pages of fashion, beauty, and home. With regular features such as “Everyday Indulgence” and “Destined to Be a Classic,” this new section helps readers curate their personal style and introduces them to of-the-moment ideas that are smart, chic, and handpicked by our editors.

15 Minutes and You’re Done, our new fitness franchise, shows readers how to focus on one specific area a month and shape it up fast. This month’s spotlight: abs.

10 (Fabulous) Ways to Cook… features easy, delicious, and fast recipes using one staple ingredient. The expanded food section now offers dozens more recipes, as well as more of the content readers love, such as easy mealtime solutions and entertaining shortcuts. This month’s ingredient: turkey leftovers.

With the busy reader in mind, Beauty offers affordable realistic options with time-saving techniques; Health provides up-to-the-minute information that is easy to absorb; Fashion that is on trend yet personalized for every body type; Home features attainable style that is clean and accessible; and Money offers helpful savings advice with know-how tips on how to save and when to splurge.

“Real Simple continues to prove its relevance,” says Publisher Kevin White. “There is so much energy and excitement behind the Real Simple brand. We continue to build on this momentum by providing our clients valuable marketing solutions that help drive their business.”

Advertising pages for the November 2009 issue of Real Simple are up 10% over last year. Advertisers in the November issue include: Chanel, Lancome, L’Oreal, Maybelline, Garnier, Cadillac, Toyota Prius, American Express, Fidelity and Intel.

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