O: The Oprah Magazine and More may target a similar demo, but no other pub can compare directly with Real Simple‘s content. With over 2 million readers, articles cater to women from their 20s to their 60s. “We cast a pretty wide net in terms of the areas that we cover, so each one of our beats could theoretically compete with a different magazine,” said deputy editor Noelle Howey, “and we also try to pitch as much of our content as possible to as broad a range of readers as possible.”

Therefore, your best bet is to make sure your pitch has an element of universality, while keeping in mind the pub’s editorial direction. “‘Real Simple’ is the defining characteristic of the magazine,” explained Howey. “We are a service magazine presenting solutions, and the idea is to take complicated concepts and simplify them for the reader.”

For more info, read How To Pitch: Real Simple. [subscription required]