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Seventeen Pushes Luxury Message

Adweek is reporting that the April style guide for Hearst’s Seventeen will feature more high-end products than usual for the magazine. The issue will include items like a pair of $400 Marc Jacob shoes, something that sounds a bit out of reach for most teens.

Ann Shoket, Editor-in-Chief of Seventeen, tells Adweek that the expensive items are merely showing readers options:

We 100 percent do not want to alienate our readers who want to shop at accessible price points. We always want to be at reach for our readers…But there’s something to be said for delicious designer splurges. This style guide was a real reaction to that.

Shoket is right, there’s plenty to be said about delicious designer splurges. FishbowlNY would start with “Maybe Seventeen can leave out the splurges since most of America’s teens aren’t able to afford them, much less their parents, which makes parents’ jobs tougher than it already is because now the shoes the teens can afford are suddenly uncool” and go from there.

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