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Posts Tagged ‘Bon Appetit’

AFAR Media’s Trajectory: Self-Funded, Bi-Coastal, Profitable

In 2009, AFAR Media was launched with a focus on travel and a combined $20 million investment from Joe Diaz, Greg Sullivan and Ernie Garcia. This summer, at the five-year anniversary mark and with the August/September issue having just hit newsstands, AFAR has arrived at profitability.

Branded content currently accounts for a third of AFAR’s revenues. In the latest print issue, starting on page 19, there is for example “Artisans Inspired.” Part of a year-long partnership with The Ritz-Carlton, the three-page feature is anchored around quotes from surfer Lon Klein, New York Botanical Gardens curator Karen Daubmann and international travel excursions leader Sean Nelson.

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“This is a multi-dimensional, multi-platform branded content program that lives in print, mobile and on desktop,” says Diaz during a recent telephone conversation with FishbowlNY. “How we try to approach branded content is – it’s really all about what is the core idea. What are the hooks, what are the elements that are going to get people excited.”

“We don’t care if it’s paid [content] or if it’s editorial,” he adds. “Our philosophy is that the content always has to be good. And we’re not shy about making sure everybody knows that this is paid for. The whole idea of the campaign is that artisans inspire and let’s help bring those rich values and characters to life, through the eyes of the people on the ground.”

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New Wine Magazine Features WSJ, Bon Appétit Alums

There’s a new New York-based wine magazine to savor. Grape Collective is officially launching today and features a number of very recognizable food and wine journalism names.

DorothyJGaiter

Former Wall Street Journal wine columnist Dorothy J. Gaiter, who wrote for the paper from 1998 to 2010 and conceived her “Tastings” column there with husband John Brecher, is senior editor. She starts things off with an evaluation of Lionel Osmin Villa’s 2012 La Vie en Rose rosé.

Meanwhile, former Bon Appétit editor-in-chief Barbara Fairchild has joined Grape Collective as travel and restaurant editor. She reviews a restaurant in Healdsburg, a more laid back portion of Northern California wine country:

Healdsburg does have its share of posh spots to stay like the Relais & Chateaux Hotel Les Mars, the Hotel Healdsburg, historic Madrona Manor and romantic comfortable B&Bs like the Belle de Jour Inn…

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Ad Age Names Bon Appétit Magazine of The Year

Bon Appétit has been named Ad Age’s Magazine of The Year. Ad Age ties the magazine’s dominance directly to editor-in-chief Adam Rapoport and Pamela Drucker Mann, Bon Appétit’s VP/publisher:

This year, the magazine’s ad pages through October have increased 21% from the period a year earlier, according to the Media Information Newsletter, with much of its new business coming from non-endemic clients such as Chanel, BMW and Chase. That has helped the magazine turn in some of its thickest issues in the last six years.

Rapoport said that the secret to success wasn’t just his and Drucker Mann’s leadership. In fact, creating a good magazine was simple. ”It’s about working your tail off and producing great content,” said Rapoport.

Drucker Mann was a bit less humble than Rapoport when describing Bon Appétit. ”We’re not just following the food trends,” she told Ad Age. “We’re making the food trends.”

As Drake would say, oh you fancy huh.

Bon Appétit Bestows Huge Honor on 26-Year-Old LA Chef

Here’s how Bon Appétit magazine frames their choice of Ari Taymor‘s 39-seat downtown Los Angeles eatery Alma as this year’s best new USA restaurant:

To put it in sports terms, [it's] like a minor league baseball player who goes from batting .200 one year to hitting a grand slam in the bottom of the ninth with two outs to win the World Series the next. Yes, it’s that unexpected.

In nearby local baseball terms, another way to think of Taymor is as Yasiel Puig – squared. Rounding out the top three new American eateries is San Francisco’s very pricey Saison (#2) and Nashville’s Rolf & Daughters (#3).

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Ashlea Halpern Departs New York

Ashlea Halpern is leaving New York for Bon Appétit. Halpern had been a senior  strategist editor for New York, overseeing the Strategist section. At Bon Appétit she’ll serve as a special projects editor.

“One of the nice things about how generous ASME has been to us in the magazine section category was that each time I seemed to be on the podium accepting this award, it was for a different Strategist editor,” Adam Moss, New York’s editor, wrote in a memo obtained by WWD. “Next year I have no doubt we’ll be deserving once again.”

Halpern starts at Bon Appétit in two weeks. July 10.

Cover Battle: Time or Bon Appétit

Welcome back to another edition of FishbowlNY’s Cover Battle. This week we have Time versus Bon Appétit. Time went with a photo of a confident looking Sheryl Sandberg. One question: Do people really hate her? We had no idea. Maybe they will now? That would be mean of Time.

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Redbook Adds to Editorial Staff

Redbook editor-in-chief Jill Herzig has announced a trio of appointments to the editorial team. Leslie Robarge and Sarah Smith join the magazine as deputy editors, while Tiffany Blackstone has been promoted to deputy editor.

Robarge comes to Redbook after a stint at Bon Appetit, where as project manager she developed a line of branded small appliances, cookware, and kitchen tools exclusively sold on HSN.  Prior to that, Robarge was  freelance writer whose articles appeared in several periodicals including The New York Times Magazine, InStyle, and BusinessWeek. Earlier in her career, she was a senior editor at Glamour.

Smith most recently was editorial director of KIWI. During her tenure, the brand won two Folio Eddie awards. She was also a senior editor at Parenting and news editor at Psychology Today.

Blackstone has been a senior editor at Redbook where she edited the ASME-nominated Would You Get a Mommy Tuck? Prior to joining Redbook, Blackstone was a freelance writer for Glamour, Self, and Essence.

Adam Rapoport Hosting Live Twitter Chat Today

Attention all you foodies out there: Adam Rapoport, editor-in-chief of Bon Appétit, is hosting a live Twitter chat today from 3:00 to 4:00 pm EST. The Bon Appétit home entertaining issue just hit newsstands, so Rapoport will be fielding your questions about cooking for a crowd.

You can participate in the chat by following the #RoundTheTable hashtag and tweeting questions to Bon Appétit’s Twitter account.

If you’re stumped on what to ask, start with “How much Velveeta is too much Velveeta?” and go from there. You’re welcome.

Southern Living Names Hunter Lewis Exec Editor

Hunter Lewis has been named executive editor of Southern Living. Lewis comes to the magazine from Bon Appétit, where he most recently served as food editor, since late last year. Prior to his time there, he worked as kitchen director for Saveur for two years.

“Hunter’s talents as a storyteller, food stylist, editor, and cook will help us build on the excitement of today’s Southern food movement,” said M. Lindsay Bierman, editor-in-chief of Southern Living. “There’s also no doubt that his hands-on expertise withrecipe development will make the hundreds of dishes we publish each year taste that much better.”

Lewis will join Southern Living September 10.

Bon Appétit Releases Digital Edition

Apps, apps, and more apps.

Bon Appétit’s new digital edition for tablets launches with its March Tastemaker issue. The aim? Transform the magazine into a kitchen companion for home cooks.

The edition’s “Kitchen Mode” breaks down recipes into step-by-step instructions that are accompanied by video, photos, tips, and slideshows.

“With features like Kitchen Mode, an easy-to-navigate recipe index, and exclusive content, this app will become your new favorite kitchen tool,” says editor-in-chief Adam Rapoport.

Print subscribers will have access to the digital edition. Bon Appétit can be purchased digitally for $4.99 for a single issue. A monthly subscription to the tablet edition is $1.99; an annual subscription is $19.99.

The tablet edition is available at the iPad App Store and BarnesandNoble.com.

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