Michigan Avenue is a signifier for Chicago natives and tourists alike. As the street that houses the Art Institute of Chicago, Millennium Park and the upscale shopping district known as the Magnificent Mile, it is a location that connotes culture and luxury. So, too, does the eponymous magazine, part of Niche Media’s portfolio of high-end regional glossies.
Since the magazine’s editor-in-chief, J.P. Anderson, relies on a cadre of regular freelancers for much of the magazine’s content, those who’ve never pitched the magazine really need to stand out. If you have the skills to snag an interview with and write a profile on one of Chicago’s notables, that’s what you’ll want to be pitching.
One section to focus on is “Talent Patrol,” a profile of an up-and-comer in any occupational field that ranges from 450 to 500 words. Anderson is also looking for fresh content for “A View from the Top,” a longer profile piece (800 to 900 words) about a Chicagoan who is an absolute pinnacle of his or her industry. For this piece, you’ll need to interview a CEO or company founder who has risen to the top and has lessons to share with others about how they got to where they are, and what about Chicago inspires them. “Native” is a section that runs 800 to 1,000 words and focuses on prominent Chicagoans who share some buzz-worthy news about their neighborhood or describe places in the city that have the most meaning for them.
For more, including the top three items editors want your pitch to cover, read: How To Pitch: Michigan Avenue
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