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Posts Tagged ‘how to pitch’

Profile Prominent Chicagoans for Michigan Avenue

Michigan-Ave-ArticleMichigan Avenue is a signifier for Chicago natives and tourists alike. As the street that houses the Art Institute of Chicago, Millennium Park and the upscale shopping district known as the Magnificent Mile, it is a location that connotes culture and luxury. So, too, does the eponymous magazine, part of Niche Media’s portfolio of high-end regional glossies.

Since the magazine’s editor-in-chief, J.P. Anderson, relies on a cadre of regular freelancers for much of the magazine’s content, those who’ve never pitched the magazine really need to stand out. If you have the skills to snag an interview with and write a profile on one of Chicago’s notables, that’s what you’ll want to be pitching.

One section to focus on is “Talent Patrol,” a profile of an up-and-comer in any occupational field that ranges from 450 to 500 words. Anderson is also looking for fresh content for “A View from the Top,” a longer profile piece (800 to 900 words) about a Chicagoan who is an absolute pinnacle of his or her industry. For this piece, you’ll need to interview a CEO or company founder who has risen to the top and has lessons to share with others about how they got to where they are, and what about Chicago inspires them. “Native” is a section that runs 800 to 1,000 words and focuses on prominent Chicagoans who share some buzz-worthy news about their neighborhood or describe places in the city that have the most meaning for them.

For more, including the top three items editors want your pitch to cover, read: How To Pitch: Michigan Avenue

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Help AskMen.com’s Audience Through its Quarter-Life Crisis

AskMen-articleThe male 20-somethings that visit AskMen.com are trying to figure out their lives, and the site is there to help them answer a lot of questions on their journey.

“We’ve got a fairly even split between single and married guys, but most of them are in some sort of transitional state,” said [publisher and editor-in-chief James] Bassil, referring to changes in careers or relationships, among others. The common factor is these men tend to be engaged with shaping and re-shaping their lives. They’re often looking for new perspectives and are open to a wide range of topics.

For freelancers, whom the magazine relies on for a whopping 80 percent of content, this means an open laboratory of topics and ideas to experiment with. The 15-year-old site is particularly eager for stories that deliver career and personal finance advice, cover the latest technologies and developments in health or identify emerging trends and brands in fashion. It’s not a bad idea to think #slatepitch when emailing the site, as Bassil appreciates counterintuitive takes that bring something new to readers.

For more, including ways to make your pitch stand out, read: How To Pitch: AskMen.com

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Earn $1 a Word Writing for New Luxury Lifestyle Magazine Cadillac

Cadillac-Summer2014-wpWhat you don’t want to pitch to Cadillac Magazine are stories about Cadillacs. This new luxury magazine, launched in the spring of 2014, is geared to the lifestyles of the Cadillac-owning demographic. Ideas pitched to the magazine should be those that capture the imagination of its highly educated, progressive and creative audience.

Drew LimskyCadillac‘s editor-in-chief, accepts pitches for features and front-of-book items on a wide-ranging list of topics that include food, arts, film, design, technology and philanthropy. One thing the mag is really on the lookout for:

“We have a huge need for writers who can deliver interviews with people who are leaders in their fields — celebs, sports figures, highly accomplished people who have Wikipedia entries,” says Limsky.

For more information, including hooks that will catch Limsky’s eye, read: How to Pitch: Cadillac Magazine

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch Practical Advice to Scribes for The Writer

The-Writer-Article3The Writer has been instructing and inspiring readers since 1887. The mag covers the nuts-and-bolts of writing, with everything from how-to stories and reported articles to narrative essays.

The pub is 60 to 70 percent freelance written and editors want queries on concrete topics, by novice and experienced writers alike. Article length varies from 300 to 3,000 words, and there are plenty of regular features to choose from. These include:

• Breakthrough – First-person articles about a writer’s experience in “breaking through” to a market, which includes advice and lessons learned. This section runs about 700 words.
Freelance Success – Tips on the business of freelancing in about 1,000 words.
Writing Essentials – These articles cover the craft of writing. The section runs 800 words and should include a sidebar with resources.
How I Write – An interview with an author that contains a short bio and runs about 600 words.

To learn more about the mag, including editors’ contact details, read: How To Pitch: The Writer.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Tap Into Freelance Work with Elle Décor, the Mag with ‘Fashion in its DNA’

Elle Décor is a magazine that prides itself on a dedication to class and sophistication in the style and design world. With online competitors such as Etsy and Pinterest creating new hubs for do-it-yourselfers to compile their haphazard and crazy amalgamation of products, Elle Décor retains its sense of refinement for its content and its audience.

While the magazine welcomes freelance writers, the style and tone of its pieces limit the pool of freelance work to just about 30-40 percent of the content.

“We’re looking for strong reporters and lively writers. Not one or the other, but somebody who has both,” said Lowry.

Interested writers should pick up a few issues of the magazine and really look through the stories to better understand what works and what doesn’t for the magazine, which Lowry explained, has “fashion in its DNA.”

For more on what to pitch and how to do so, read How To Pitch: Elle Décor.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

 

 

Life Refined Seeks Feature Pitches on Luxury Travel, Style and Culture

Life-Refined-Article1Life Refined is a luxury lifestyle mag with a twist: you can’t pick it up at a newsstand or the grocery store. In fact, you’d have to be a high-end company with wealthy clientele to get your hands on a copy.

This private pub’s content is 70 percent freelance written and editor-in-chief Marlene Srdic says she is always on the lookout for talented new writers. And submitting high-quality images with your story is a plus, since the magazine is photo-heavy. Here’s a snippet of what to pitch:

Life Refined runs about six to eight features per issue that range from 800 to 1,200 words. There’s no front-of-book, so shorter, newsy pieces won’t have a place in this magazine. However, interviews with well-known experts are game. Feature topics include luxury travel, style, home/design, food, wine and spirits, and art and culture. You can also pitch stories related to outdoor hobbies, such as golf, polo and skiing (a recent story described the art of bamboo fly rods).

For more pitching tips, read: How To Pitch: Life Refined.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Earn $1.50 a Word and Up at Fitness

Fitness-JuneThe target demographic for Fitness magazine is women who are serious about being healthy and staying active. This service-driven pub seeks to motivate and inspire readers with workouts, health advice, diet plans and more.

The mag is open to freelancers, but be creative with your pitch. Focus on an attention-grabbing idea, provide research to back up your claims and include clever suggestions for packaging the story. As for what to pitch:

Editors seek newsy, service-oriented pieces that would appeal to a health- and fitness-minded reader. Regular pitchable sections of the magazine include “Boost” (health and motivation), “Eat” (nutrition and food) and “Move” (fitness). Within each section are two- or three-page stories, as well as four-page features and reported pieces. Freelancers hoping to land a byline should come armed with breaking research on one of the magazine’s core topics.

For more tips and editors’ contact details, read: How To Pitch: Fitness.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Airways Seeks Writers With Photo Skills and a Passion for Aviation

Airways-ArticleAirways, a magazine dedicated to the commercial airline industry, has recently been revamped. Newly installed publisher and editor-in-chief Enrique Perrella wants to broaden the reach of the 20-year-old pub and appeal to a younger generation of plane fanatics.

Perrella is looking for writers with a knack for photography and who share his readers’ love for aviation. All articles must be submitted with photos, so be upfront about your camera skills. Freelancers can pitch any section, and there are plenty to choose from:

Popular sections include “Airways Traveler,” comprised of trip reports in which the authors take a flight and document the experience with photos and airport reviews. A new department, “Airport & City Guide,” will offer readers a list of 10 things an aviation fan might do while on a layover at a particular airport. Another new department for the redesign, “Airways Top 10,” will showcase the best 10 things of a selected topic, such as the best in-flight entertainment, food or uniforms.

For more pitching tips, including editors’ contact details, read: How To Pitch: Airways.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Earn $1.50 a Word and Up at Parents, the Mag for Millennial Moms

Parents-ArticleWhile there are plenty of magazines geared toward child-rearing and pregnancy, Parents identifies itself as being the parenting resource for millennial moms. Deputy editor Diane Debrovner explains that these new mothers are “visually minded, on-the-go and culturally sensitive.”

Parents seeks writers with a sense of humor that is “grounded in real-life experience.” And with 70 percent of the magazine being freelance written, there are plenty of opportunities for talented freelancers with clips from other national print mags. As for what to pitch:

Debrovner says Parents is looking for more pitches related to discipline and child behavior, as well as fresh ideas that speak to the “traits and values that parents want to instill in their kids to help them be successful adults,” such learning the importance of gratitude. She’s also seeking infant-focused features and wants to see articles with more real-life examples that parents can relate to and/or laugh about.

For more of what editors want, read: How To Pitch: Parents.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Earn $1 a Word at Wine Enthusiast

Wine-Enthusiast-ArticleOver the years, Wine Enthusiast has gained a reputation as a highly respected pub for its reviews and news on what’s hot in the world of wine. Yet despite its name, the mag covers more than just the latest trends in cabernet sauvignon. It also offers readers food- and destination-based features, as well as coverage of beer and spirits because as managing editor Joe Czerwinski says, “very few people are drinking just wine.”

So where’s the best place for a Pinot-loving (or whiskey-loving) freelancers to get their foot in the door? The front-of-book, of course:

“What we’re looking for are pieces that identify trends and cover the ancillary aspects to wine appreciation, like dieting and travel,” says Czerwinski. These trends-driven stories run from 300 to 400 words. A successful pitch, he says, might be something like: “‘Hey, I noticed that there’s a particular wine style that’s popping up on all of the cool restaurant lists now, and it’s something your readers should be aware of.’ Or, ‘City X has a great wine scene your readers might not know about; I’ll tell them the top five or six wine bars they should be visiting.’”

To hear more about this pub, including editors’ contact details, read: How To Pitch: Wine Enthusiast.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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