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Posts Tagged ‘Newsweek/The Daily Beast’

Baba Shetty Heads Back to Advertising

Baba Shetty is heading back to the advertising world. AgencySpy reports that the former CEO of Newsweek/The Daily Beast has been named chief strategy and media officer at DigitasLBi.

Shetty joined Newsweek/The Daily Beast in September of 2012, after six years with the ad agency Hill and Holliday. He unexpectedly departed Newsweek/The Daily Beast this past June. In a memo announcing Shetty’s move, Tina Brown provided no details, simply stating Shetty was “moving on as CEO, taking the summer off to spend time with family.” We guess summer’s over?

Rhona Murphy is currently interim CEO of Newsweek/The Daily Beast.

For more on Shetty’s new gig, head over to AgencySpy.

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Newsweek/Daily Beast Names Michael Moynihan Editorial Director of ‘Beast Weekend’

Newsweek/The Daily Beast has promoted Michael Moynihan to editorial director of “Beast Weekend,” which will launch this fall. According to a memo from Tina Brown, Beast Weekend will offer readers content that caters to a Saturday/Sunday mind. “Beast Weekend will refresh and refocus our weekend content towards culture as well as longer reads,” explained Brown.

Moynihan has been with Newsweek/The Daily Beast since September of last year. He most recently served as cultural news editor.

Below is the full note from Brown.

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Justine Rosenthal Departs Newsweek/The Daily Beast

Justine Rosenthal is leaving Newsweek/The Daily Beast. Capital New York reports that Rosenthal, who was editing Newsweek and The Daily Beast after Tunku Varadarajan left in March, will be succeeded by Richard Just, with help from Louise Roug.

In a note to staffers, Tina Brown said Rosenthal’s skills and determination will be missed:

Justine took over Newsweek at a challenging time for the company in November of 2011 and immediately took command, cultivating writers and creating memorable stories that made us all proud…

Under Justine’s editorship we were able to reverse Newsweek’s many years of decline and breathe life back into the magazine both as a print edition and in the stellar digital format that she and the team have continued to produce each week.

Newsweek/The Daily Beast Gets a Redesign

Everyone loved The New York Times’ digital Snow Fall piece. We praised it. It won a Pulitzer. Even Jill Abramson started using Snow Fall as a verb. Now Newsweek/The Daily Beast appears to be taking it a step farther. Its site redesign is very similar to Snow Fall. It features a giant banner photo at the top of each story, and (while in beta) no ads among the copy.

Baba Shetty, CEO of NewsBeast, told Ad Age that the site’s design was already in place when Snow Fall was published, and that might be true. Either way, the new Newsweek/Daily Beast is great. It’s clean and bold.

One thing we do worry about? Shetty says that when ads do come to the new site, they’ll be going the sponsored/native route. Shetty said that they’ll be “beautiful, high-impact units.” Let’s all hope that doesn’t actually mean “Annoying, disruptive ads that try too hard to mimic editorial.”

Barry Diller Admits Buying Newsweek Was a Mistake

The “Most Honest And Unintentionally Depressing Answer Of The Day” award goes to Barry Diller, IAC’s chairman. In an interview with Bloomberg TV, Diller admits that buying Newsweek was a mistake, and even adds that the all-digital NewsBeast isn’t likely to succeed:

For a news magazine, which is a bit of an odd phrase today, it was not possible to print it any longer. We said we will offer digital products. We have a very solid newsroom. We will see. I do not have great expectations. I wish I had not bought Newsweek. It was a mistake.

Okay! Now, get to work Tina Brown and crew! Or don’t.

Dan Klaidman Named Newsweek/The Daily Beast’s National Political Correspondent

Dan Klaidman, who rejoined Newsweek/The Daily Beast in early 2012, has been named national political correspondent. Klaidman originally came to Newsweek in 1996 as an investigative reporter. He also served as a managing editor of the magazine. He most recently served as a special correspondent.

“Danny is one of the best-sourced and most insightful reporters I’ve ever worked with,” wrote Tina Brown in a memo announcing the change. “We’re thrilled to be bringing his force to bear on the second Obama administration”

Brown’s full memo is below.

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Mark Miller Leaves Newsweek/The Daily Beast for The Hollywood Reporter

Mark Miller is — once again — leaving Newsweek. The New York Post reports that Miller, who returned to Newsweek/The Daily Beast in 2011 after leaving it in 2010, is departing to join The Hollywood Reporter as its deputy editorial director.

At THR, Miller will report to editorial director, Janice Min.

“He [Miller]  has significant digital and print experience and has experience juggling both sides of a chaotic operation,” Min told the Post.

Andrew Perlmutter Joins Newsweek/The Daily Beast

Andrew Perlmutter is joining Newsweek/The Daily Beast as vice president of operations. Perlmutter comes to the company from Atlantic Media, where he served as director, corporate strategy and operations.

Perlmutter had been with the Atlantic Media Company since 2011. During his time there he helped develop and launch Quartz, the Atlantic’s business site.

Below is a memo from Baba Shetty, CEO of Newsweek/The Daily Beast, announcing Perlmutter’s appointment.

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Newsweek’s Challenge: Getting Subscribers to Go Digital

When Newsweek shuts down for good in a couple months, it has one big question to answer: What in the world is it going to do with all the print subscribers? The idea, of course, is to get those people to sign up for tablet subscriptions.

“Our plan is to pro-actively communicate online and in print to current print consumers to present the option for the digital version,” a Newsweek/The Daily Beast spokesperson told The New York Post.

While we love the iPad experience, but getting readers to make the change is much easier said than done. People who subscribe to a magazine do so because they love the printed version. Without the magazine, they might be willing to venture to the web, but we doubt there will be many who want to be a tablet subscriber.

Time will tell if Newsweek can make its case for the tablet, but it seems more likely that those print subscribers will be lost forever; along with the magazine.

Newsweek Ends Print Edition, Cuts Expected

Those rumors about Newsweek ending its print edition are now fact: The iconic magazine’s last print issue will be December 31. It will eventually shift to an all-digital format. The magazine had been in print for 80 years.

As with any shuttering, Tina Brown wrote in a memo that staff cuts are coming:

Newsweek is produced by a gifted and tireless team of professionals who have been offering brilliant work consistently throughout a tough period of ownership transition and media disruption. The inexorable move to an all-digital Newsweek comes with an unfortunate reality. Regrettably we anticipate staff reductions and the streamlining of our editorial and business operations both here in the United States and internationally. More details on the new organizational structure will be shared individually in the coming weeks and months.

No matter what you think about Newsweek, today is a sad day. The magazine is part of America’s rich magazine history, and it’s a shame to see it disappear. There’s sure to be more news about this closure as the day goes on, so we’ll keep you posted. Also, here’s a behind-the-scenes look at Newsweek/The Daily Beast’s HQ, which we imagine will be changing a bit now.

The full memo from Brown and Newsweek/The Daily Beast’s CEO Baba Shetty is below.

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