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Posts Tagged ‘Parents’

Meredith Expands Parents Brand

The target demo: Hispanic millennial moms. The targeting company: Meredith. The target launch date: Spring 2015.

ParentsLatina

From today’s announcement:

“Our research shows that nine out of 10 second-generation Hispanic moms find the concept of Parents Latina appealing to them, and reflected their cultural values and heritage,” says Dana Points, content director, Meredith Parents Network.

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Earn $1.50 a Word and Up at Parents, the Mag for Millennial Moms

Parents-ArticleWhile there are plenty of magazines geared toward child-rearing and pregnancy, Parents identifies itself as being the parenting resource for millennial moms. Deputy editor Diane Debrovner explains that these new mothers are “visually minded, on-the-go and culturally sensitive.”

Parents seeks writers with a sense of humor that is “grounded in real-life experience.” And with 70 percent of the magazine being freelance written, there are plenty of opportunities for talented freelancers with clips from other national print mags. As for what to pitch:

Debrovner says Parents is looking for more pitches related to discipline and child behavior, as well as fresh ideas that speak to the “traits and values that parents want to instill in their kids to help them be successful adults,” such learning the importance of gratitude. She’s also seeking infant-focused features and wants to see articles with more real-life examples that parents can relate to and/or laugh about.

For more of what editors want, read: How To Pitch: Parents.

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Meredith Buys and Folds Parenting and Babytalk

Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.

Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.

If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.

Sadly, as with any merger/folding, people are likely to find themselves out of jobs. We’ll keep you posted about what we hear.

Woman’s Day Adds Senior Editor

Woman’s Day has named Taryn Mohrman a senior editor. Mohrman comes to the magazine from Parents, where she had been since 2007.

Mohrman most recently served as Parents’ lifestyle editor, and at Woman’s Day will fill a similar role.

Mohrman’s first day at Woman’s Day is Thursday.

Meredith Launches iPad Versions of Better Homes and Gardens, Parents, and Fitness

Moms across the world, dust off your mom jeans and get ready to party, because Meredith has launched iPad versions of its Better Homes and Gardens, Parents, and Fitness brands.

All three are available for single purchase in iTunes. Better Homes and Gardens is $3.99, while Parents and Fitness are $2.99 each. Those with Android tablets win here, because Meredith plans to offer subscriptions via Next Issue Media eventually.

Liz Schimel, Executive Vice President, Consumer Relationship Management and Digital Media, for Meredith says that when creating the apps, reader feedback was vital. She adds, “Our consumer insights were incredibly valuable during every step of planning and creation.”

Each iPad version carries content from the print editions, as well as new, interactive elements.

Parents Expands To Saudi Arabia

parents arabia.jpgParents has added an Arabic language version to its team, expanding the brand to countries in the Middle East for the first time.

This week, Parents Arabia is hitting newsstands in Saudi Arabia and the United Arab Emirates, with plans for more expansion in places like Jordan and Bahrain in the coming months. The Meredith Corp. title is being published and distributed in Arabic through a licensing agreement with Saudi Specialized Publishing Co.

Parents already publishes local editions in six other countries including China and India. Meredith is also looking at opportunities to launch other brands abroad through additional licensing agreements.

Full release after the jump.

Related: Meredith, WE Launch Cross Promotion

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American Baby‘s Editor-In-Chief Retires

baby11.jpgMeredith Corp. lost a major player at one of its publications today, but unlike most departures this year, Judy Nolte‘s exit from American Baby was voluntary.

Meredith announced today that Nolte is retiring. After leaving the magazine world, Nolte initially plans to focus on volunteer work at Sloane-Kettering and the Metropolitan Museum of Art, among other projects. Dana Points, the editor-in-chief of Meredith’s Parents magazine, will take over Nolte’s editorial tasks after she leaves.

Says Meredith National Media Group President Jack Griffin, “Judy Nolte has been one of the magazine industry’s most admired editors, a passionate voice for new moms, and has generously shared her knowledge and expertise serving as a mentor for countless professionals across the industry.”

It’s nice to see that some partings can still happen amicably in the print industry, without a pink slip.

Press release after the jump.

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Parents Deputy Editor Hickey Returns To Ladies’ Home Journal

mary hickey headshot.jpgMary C. Hickey, formerly the deputy editor of Meredith‘s Parents magazine, has returned to Ladies’ Home Journal — where she previously worked in the mid-90′s — to serve as deputy editor for the women’s magazine also owned by Meredith.

According to LHJ editor-in-chief Sally Lee, Hickey “will be overseeing the magazine’s books coverage, along with relationships, news stories and general features.”

In addition to roles at LHJ and Parents, where she worked for nine years, Hickey has also previously served as articles editor at Glamour. Throughout her 20+ year career, Hickey’s work has also appeared in People, More, Life, The Washington Post, USA Today, BusinessWeek and Working Mother. She has also co-authored the book The Working Mother’s Guilt Guide and currently works worked as an adjunct professor of journalism at New York University for eight years.

Related: Ladies’ Home Journal Takes Contributing Editors, Writers Off Masthead

Meredith Launches Video On Demand Partnership

meredith new.pngThanks to economic pressures, magazine publishers have spent the last year restructuring their business models in order to stay alive.

In the past few months, no publisher has announced as many changes and innovations as Meredith Corp. (MDP), which publishes magazines including Better Homes and Gardens, Parents and Family Circle.

Today, Meredith announced a strategic video partnership with Interactivation, bringing the media company’s video content to more than 25 million homes starting this fall through Interactivation’s Mag Rack video-on-demand service.

Under the terms of the agreement, Meredith will split advertising and sponsorship revenues from the new venture with Interactivation, while also selling advertising and sponsorships for current Mag Rack video content.

“This partnership represents a unique content and revenue-sharing arrangement in the Video on Demand space,” said Steve Lacy, Meredith’s president and CEO. “We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation’s Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That’s a powerful combination that will be attractive to viewers and marketers alike.”

Last month, Meredith unveiled a new logo and marketing strategy, in an effort to rebrand itself as a multimedia marketing company rather than just a magazine publisher. Meredith renamed its publishing properties and their related interactive sides the National Media Brands while the broadcasting properties now fall under the Local Media Brand heading, and the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, are called Marketing Solutions.

Earlier: Meredith Repositions Marketing Approach, Debuts New Logo

Related: Conde Nast Cuts Content Deal With Social Media Center Boxee (WebNewser)

Meredith Repositions Marketing Approach, Debuts New Logo

meredith new.pngMeredith Corp., which publishes magazines like Better Homes and Gardens, Parents and Family Circle, has unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher.

Starting today, Meredith will call its publishing properties and their related interactive sides the National Media Brands, “to reflect their national scope and multi-platform distribution capabilities,” the company said. Meredith’s broadcasting properties will fall under the Local Media Brand heading, while the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, will be called Marketing Solutions.

“Through careful execution of our strategic plan, Meredith has evolved into a multi-faceted media and marketing company serving 75 million American women and the marketers that want to reach them,” Steve Lacy, Meredith’s president and CEO said in a statement. “This updated positioning and logo better reflect our ability to engage consumers and marketers in meaningful and mutually beneficial dialogues across multiple platforms.”

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