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Posts Tagged ‘Parents’

Meredith Buys and Folds Parenting and Babytalk

Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.

Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.

If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.

Sadly, as with any merger/folding, people are likely to find themselves out of jobs. We’ll keep you posted about what we hear.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Woman’s Day Adds Senior Editor

Woman’s Day has named Taryn Mohrman a senior editor. Mohrman comes to the magazine from Parents, where she had been since 2007.

Mohrman most recently served as Parents’ lifestyle editor, and at Woman’s Day will fill a similar role.

Mohrman’s first day at Woman’s Day is Thursday.

Meredith Launches iPad Versions of Better Homes and Gardens, Parents, and Fitness

Moms across the world, dust off your mom jeans and get ready to party, because Meredith has launched iPad versions of its Better Homes and Gardens, Parents, and Fitness brands.

All three are available for single purchase in iTunes. Better Homes and Gardens is $3.99, while Parents and Fitness are $2.99 each. Those with Android tablets win here, because Meredith plans to offer subscriptions via Next Issue Media eventually.

Liz Schimel, Executive Vice President, Consumer Relationship Management and Digital Media, for Meredith says that when creating the apps, reader feedback was vital. She adds, “Our consumer insights were incredibly valuable during every step of planning and creation.”

Each iPad version carries content from the print editions, as well as new, interactive elements.

Parents Expands To Saudi Arabia

parents arabia.jpgParents has added an Arabic language version to its team, expanding the brand to countries in the Middle East for the first time.

This week, Parents Arabia is hitting newsstands in Saudi Arabia and the United Arab Emirates, with plans for more expansion in places like Jordan and Bahrain in the coming months. The Meredith Corp. title is being published and distributed in Arabic through a licensing agreement with Saudi Specialized Publishing Co.

Parents already publishes local editions in six other countries including China and India. Meredith is also looking at opportunities to launch other brands abroad through additional licensing agreements.

Full release after the jump.

Related: Meredith, WE Launch Cross Promotion

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American Baby‘s Editor-In-Chief Retires

baby11.jpgMeredith Corp. lost a major player at one of its publications today, but unlike most departures this year, Judy Nolte‘s exit from American Baby was voluntary.

Meredith announced today that Nolte is retiring. After leaving the magazine world, Nolte initially plans to focus on volunteer work at Sloane-Kettering and the Metropolitan Museum of Art, among other projects. Dana Points, the editor-in-chief of Meredith’s Parents magazine, will take over Nolte’s editorial tasks after she leaves.

Says Meredith National Media Group President Jack Griffin, “Judy Nolte has been one of the magazine industry’s most admired editors, a passionate voice for new moms, and has generously shared her knowledge and expertise serving as a mentor for countless professionals across the industry.”

It’s nice to see that some partings can still happen amicably in the print industry, without a pink slip.

Press release after the jump.

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Parents Deputy Editor Hickey Returns To Ladies’ Home Journal

mary hickey headshot.jpgMary C. Hickey, formerly the deputy editor of Meredith‘s Parents magazine, has returned to Ladies’ Home Journal — where she previously worked in the mid-90′s — to serve as deputy editor for the women’s magazine also owned by Meredith.

According to LHJ editor-in-chief Sally Lee, Hickey “will be overseeing the magazine’s books coverage, along with relationships, news stories and general features.”

In addition to roles at LHJ and Parents, where she worked for nine years, Hickey has also previously served as articles editor at Glamour. Throughout her 20+ year career, Hickey’s work has also appeared in People, More, Life, The Washington Post, USA Today, BusinessWeek and Working Mother. She has also co-authored the book The Working Mother’s Guilt Guide and currently works worked as an adjunct professor of journalism at New York University for eight years.

Related: Ladies’ Home Journal Takes Contributing Editors, Writers Off Masthead

Meredith Launches Video On Demand Partnership

meredith new.pngThanks to economic pressures, magazine publishers have spent the last year restructuring their business models in order to stay alive.

In the past few months, no publisher has announced as many changes and innovations as Meredith Corp. (MDP), which publishes magazines including Better Homes and Gardens, Parents and Family Circle.

Today, Meredith announced a strategic video partnership with Interactivation, bringing the media company’s video content to more than 25 million homes starting this fall through Interactivation’s Mag Rack video-on-demand service.

Under the terms of the agreement, Meredith will split advertising and sponsorship revenues from the new venture with Interactivation, while also selling advertising and sponsorships for current Mag Rack video content.

“This partnership represents a unique content and revenue-sharing arrangement in the Video on Demand space,” said Steve Lacy, Meredith’s president and CEO. “We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation’s Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That’s a powerful combination that will be attractive to viewers and marketers alike.”

Last month, Meredith unveiled a new logo and marketing strategy, in an effort to rebrand itself as a multimedia marketing company rather than just a magazine publisher. Meredith renamed its publishing properties and their related interactive sides the National Media Brands while the broadcasting properties now fall under the Local Media Brand heading, and the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, are called Marketing Solutions.

Earlier: Meredith Repositions Marketing Approach, Debuts New Logo

Related: Conde Nast Cuts Content Deal With Social Media Center Boxee (WebNewser)

Meredith Repositions Marketing Approach, Debuts New Logo

meredith new.pngMeredith Corp., which publishes magazines like Better Homes and Gardens, Parents and Family Circle, has unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher.

Starting today, Meredith will call its publishing properties and their related interactive sides the National Media Brands, “to reflect their national scope and multi-platform distribution capabilities,” the company said. Meredith’s broadcasting properties will fall under the Local Media Brand heading, while the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, will be called Marketing Solutions.

“Through careful execution of our strategic plan, Meredith has evolved into a multi-faceted media and marketing company serving 75 million American women and the marketers that want to reach them,” Steve Lacy, Meredith’s president and CEO said in a statement. “This updated positioning and logo better reflect our ability to engage consumers and marketers in meaningful and mutually beneficial dialogues across multiple platforms.”

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Olbermann Names Stelter, O’Reilly & Murdoch The Worst|Andersen Blogs At Time.com|The Cheapest & Most Expensive Mags|Time Warner Gets Ready To Dump AOL|Cronkite Myths: Debunked

Visit msnbc.com for Breaking News, World News, and News about the Economy

TVNewser: Keith Olbermann targetted Brian Stelter of The New York Times, Bill O’Reilly and News Corp. head Rupert Murdoch on his “World’s Worst” segment last night.

Time.com Kurt Andersen is blogging over at Time.com this week, where he’s writing about Cash for Clunkers, China and his new book “Reset.”

Ad Age: A look at the cheapest and most expensive magazine subscription prices. Cheapest? Parents magazine at 33 cents an issue. Science Illustrated tops the most expensive list at $3.33 per issue.

Washington Post: Time Warner is getting ready to shed AOL. Now it can focus its attention on saving its ailing magazines.

NPR: Walter Cronkite myths debunked.

Publisher Meredith Gets New Consumer Mag President

harty.pngMagazine publisher Meredith Corp. today promoted Chief Revenue Officer Tom Harty to president overseeing the house’s consumer magazines. He will retain his CRO title as well as the position of executive vice president of Meredith Publishing Group, the company said.

But, in addition to overseeing company-wide sales efforts and various media networks — including the Parents Network, Ladies’ Home Journal, Fitness, Traditional Home, Midwest Living and Hispanic Ventures, which includes four Spanish-language magazines — Harty will also be assuming control over editorial and creative functions for the company’s New York-based titles.

According to Meredith Publishing Group President Jack Griffin, Harty was integral to Meredith’s recent success.

“Under his direction, Meredith Magazines has grown its advertising market share considerably during this period, especially for the first half of 2009, when our share of magazine advertising in our competitive set is up four percentage points over 2008,” Griffin said.

One of Harty’s innovations was Meredith 360°, a “cross-media integration business unit,” that helped grow and expand Meredith’s Corporate Sales and Marketing efforts.

Harty, who joined Meredith in 2004, previously worked as senior vice president and general manager for the Golf Digest Companies, which are owned by Advance Magazines, a division of Conde Nast. He has also held positions at TV Guide, Reader’s Digest, McCall’s, Forbes and publisher Gruner & Jahr USA.

Full release after the jump

Related: Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith

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