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Posts Tagged ‘Peter Castro’

David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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People Magazine Gifts ABC Sitcom with Sexiest Product Placement Alive

To playfully set the stage for this year’s “Sexiest Man Alive” issue, the folks at People are taking product placement to a whole new level. The night before the official announcement on November 14 of the 2012 SMA recipient, the storyline of ABC sitcom Don’t Trust the B—- in Apartment 23 will be all about the determination of this year’s honoree:

June (Dreama Walker) is obsessed with People magazine’s annual Sexiest Man Alive issue, though Chloe (Krysten Ritter) tells her she shouldn’t be such a sheep and let others dictate what’s hot and sexy. To prove her point, she swoops into the People offices in an attempt to coerce them to feature James Van Der Beek on this year’s SMA cover. James is thrilled by the prospect, and now June suddenly finds him irresistibly attractive.

“This just seemed like the perfect sitcom to do this with,” People executive editor Liz Sporkin tells FishbowlLA via telephone. “Especially since James Van Der Beek sends himself up every week on the show and he was a hot guy on Dawson’s Creek.” Returning the synergistic favor, People will have Van Der Beek pen for the 2012 SMA issue the latest edition of companion column “If I Were Sexiest Man Alive.”

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Us‘s Janie Min: “I don’t think magazines are in my future.”

us_weekly_min2.jpgYesterday, we learned that celebrity editor-in-chief Janice Min was stepping down from the top slot at Us Weekly. The question on everyone’s mind is: what’s next for Min?

WWD scored an interview with Min and, although they couldn’t get her to give a hint about whether she has a new gig lined up, the editor did admit she doesn’t think she’ll be staying in magazines.

“I don’t think magazines are in my future,” Min told WWD. “I would be surprised if I worked for another magazine. Us Weekly is the ultimate magazine experience. And I now have the freedom to talk to people and figure out what I’ll do next.”

WWD also has some ideas about who might be in line to replace Min, if Michael Steele, who will step into her role for the time being, takes the editor-in-chief role on only temporarily. Some names mentioned include Us‘s Los Angeles bureau chief Melanie Bromley and the magazine’s news director Lara Cohen, rival pub Life & Style‘s editor-in-chief Dan Wakeford and In Touch eic Richard Spencer; People magazine’s Peter Castro, former editor-in-chief of British OK! Nicola McCarthy and ex-Min staffer Colleen Curtis.