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Posts Tagged ‘Seventeen’

Alison Brower Rejoins The Hollywood Reporter

When Hearst Magazines stated earlier today that exiting EIC Alison Brower was departing for California, they left out one crucial detail. She is headed there so she can work once again for The Hollywood Reporter.

AlisonBrowerTHRPicFrom today’s Janice Min memo:

Dear Staff:

I am thrilled to announce the return of the wonderful Alison Brower to The Hollywood Reporter as deputy editorial director. Alison comes back to us from Hearst, where she served as editor-in-chief of Dr. Oz’s enormously successful lifestyle publication, Dr. Oz The Good Life. The first issue of Dr. Oz The Good Life sold out on newsstands and had to go back to press for reprint. Today, thanks to Alison’s impressive work, the magazine was announced as an official launch.

Prior to her work with Dr. Oz, Alison was special projects editor at The Hollywood Reporter, where she managed and edited feature packages, including the Cannes issue (one of our ASME-nominated issues of 2013) and Comedy issue. Alison also conceived and developed related web and video content for THR. Prior to her tenure at THR, Alison was the interim editor-in-chief of Seventeen.

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Miley Cyrus Graces Cover of Two Hearst Titles

Everyone loves Miley Cyrus. At least in the women’s magazine world. That appreciation has led two Hearst titles — Elle and Seventeen — to go with Cyrus centric covers for their May issues.

This isn’t that groundbreaking. After all, Cyrus moves magazines (Cosmo’s March 2013 cover featuring the tongue wagging singer sold over one million copies). However, there is a bit of drama. According to WWD, Elle’s cover is Miley approved, while Seventeen’s is not.

The reason Cyrus denied Seventeen is simple: She’s trying to create an image of herself as a respectable and sophisticated adult pop star. This is why Cyrus does things like post a video of herself fake beating up someone portraying Avril Lavigne, with a caption that eloquently explains, “F*ck dat Canadian bitch Avril Lavigne.” It’s all part of the plan.

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Cover Battle: Seventeen or Fortune

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have Seventeen taking on Fortune. Seventeen went with a group photo of One Direction, the boy band completely dedicated to the trapped-in-a-wind-tunnel haircut.

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Celebrities Aplenty on September Covers

The September issues for magazines are a big deal, and so they typically try and land a big name for the covers. But seeing as movie stars haven’t helped move magazines lately, who will we see when the September glossies hit the newsstand? Let’s review some of the big players, via WWD’s thorough report on the subject:

  • T: The New York Times Style MagazineRooney Mara
  • VogueJennifer Lawrence
  • ElleKate Upton
  • GlamourJennifer Aniston

Jayne Jamison Named VP and Publishing Director of Seventeen and Redbook

Jayne Jamison has been named vice president and publishing director of Seventeen and Redbook magazines, a new role at Hearst Magazines. Jamison was most recently vice president, publisher and chief revenue officer of Seventeen, a role she had held since 2003. This marks a return to Redbook for Jamison, as she was with the magazine from 1997 to 2003.

Seventeen is the number one teen magazine in the market and Jayne has taken it to new heights, achieving tremendous advertising growth, up more than 11 percent in the first half of 2013,” Michael Clinton, Hearst Magazines’ president, marketing and publishing director, said in a statement. “Her relationships and experience in fashion and beauty are a great asset as she adds the new, style-focusedRedbook to her responsibilities.”

Jamison is taking over Redbook’s publishing duties from Mary Morgan, who is leaving Hearst Magazines.

Seventeen Promotes Carissa Rosenberg Tozzi

Carissa Rosenberg Tozzi has been promoted to Seventeen’s entertainment and special projects director. Tozzi has been with Seventeen since 2003.

In her new role, Tozzi will be tasked with expanding TV and video partnerships for the Seventeen brand. She will also oversee print and digital entertainment features.

Tozzi’s appointment is effective immediately.

Lucky‘s Brandon Holley Talks Photoshop and Fashion

Media Beat banner

In the final segment of our Media Beat interview with Lucky editor-in-chief Brandon Holley, the print vet talked about the explosion of street style, where women can find designer goods (or versions of them) for cheap, and that hot-button issue every magazine editor grapples with: Photoshop.

Sure, a petition against Seventeen has the pub pledging to feature more “healthy, real women,” but is it even possible for a magazine to succeed without airbrushing its models? Uh, no, said Holley.

“I’ve done a bunch of focus groups, and women will constantly say, ‘Why don’t you just put a real person on the cover? I don’t wanna see a celebrity.’ That cover would sell 10 copies,” said Holley. “So, what women say they want and what they want are two different things sometimes. I mean, we do need to show more women with real bodies, absolutely. But I don’t think that should be a dead set rule.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

Estelle Ellis Rubinstein Dies at 92

Estelle Ellis Rubinstein, who helped launch Seventeen, has died after battling lung cancer. She was 92 years old.

After working for several magazines, Rubinstein helped Seventeen’s founding editor, Helen Valentine, publish the magazine in 1944. The two later worked to launch Charm magazine, which, according to the AP, established women as a separate market segment from men.

Rubinstein is survived by her son, Ellis Rubinstein; her daughter, Nora Rubinstein; two grandchildren and one great-granddaughter.

Freelancers, Pitch Your Features to Seventeen

seventeenjune12 (1).jpgThough it is a long-standing leader in the teen category, the renowned Seventeen provides fashion, beauty and feature articles that are anything but old-fashioned. And what do its editors most need freelancers for? Surprisingly, it’s not the front of the book.

“I think that freelancers are best to do the big, juicy, heavy-lifting, exciting, extravaganza stories,” said editor-in-chief Ann Shoket.

Although the mag doesn’t use a lot of outside contributors, the mag is open as long as you can nail the Seventeen voice, which Shoket describes as “crazy, insanely fun, delicious, weird, and unique.”

Get email addresses for all editors accepting pitches in How To Pitch: Seventeen. [subscription required]

If an actual job is what you want, watch our 2011 Media Beat interview where Shoket explains what she looks for in new hires after the jump.

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Freelancers, Pitch Your Features to Seventeen

seventeenjune12 (1).jpgThough it is a long-standing leader in the teen category, the renowned Seventeen provides fashion, beauty and feature articles that are anything but old-fashioned. And what do its editors most need freelancers for? Surprisingly, it’s not the front of the book.

“I think that freelancers are best to do the big, juicy, heavy-lifting, exciting, extravaganza stories,” said editor-in-chief Ann Shoket.

Although the mag doesn’t use a lot of outside contributors, the mag is open as long as you can nail the Seventeen voice, which Shoket describes as “crazy, insanely fun, delicious, weird, and unique.”

Get email addresses for all editors accepting pitches in How To Pitch: Seventeen. [subscription required]

If an actual job is what you want, watch our 2011 Media Beat interview where Shoket explains what she looks for in new hires after the jump.

Read more

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