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The Atlantic’s Digital Brands Enjoy Record-Setting Traffic in August

All three of The Atlantic’s digital brands — theatlantic.com, theatlanticwire.com and theatlanticcities.com — posted record-setting numbers in August. Theatlantic.com grabbed 10.8 million unique visitors, theatlanticwire.com 3.3 million and theatlanticcities.com garnered one million.

“We had a terrific August on all three of our sites, both in terms of producing quality, must-share journalism and attracting our biggest-ever audiences,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a press release. “One thing I’m especially proud of is that no single story or set of stories drove our traffic. We were strong on all of our channels, and we did especially noteworthy work on topics ranging from the Olympics and the Mars Curiosity rover to the economy and the presidential campaign.”

Digital ad revenue was also sky high for the three brands: It was up 47 percent in August, compared to last year at the same time.

Online numbers were gathered via Omniture.

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