Back in 2007 (random sad fact about 2007: Avril Lavigne’s The Best Damn Thing was the top-selling album worldwide) the New York Observer switched from a broadsheet paper to its current tabloid format.
However, according to the Observer Media Group’s president, Christopher Barnes, the days of the tabloid layout are numbered. The Observer will be switching to a mini-broadsheet layout (like The Wall Street Journal) beginning August 24.
Elizabeth Spiers, the paper’s Editor-in-Chief, said of the change, “We’re keeping the classic Observer design elements but moving to a format that has a bit more of a premium feel.” Some additional details:
The newspaper will be divided into two sections; the second will be focused on fine arts. There will be a full page ad unit on the back cover of the second section and blue chip ads will run in 1/6 page units on pages 2 and 3.
FishbowlNY applauds the move – a mini-broadsheet does have a better look to it than the tabloid format. And don’t worry, the Observer will still be pink. Or salmon. Whatever.
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