TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The New Yorker’s Facebook Presence Grows Slightly

Last Monday, The New Yorker decided to beg for Facebook fans by placing a Jonathan Franzen piece behind its Facebook page. The strategy – only letting those who ‘liked’ the Facebook page read the article – was odd and left FishbowlNY wondering if getting fans in such a way would cheapen the brand.

We’re still not sure about that, but we now know just how much The New Yorker gained from that experiment: The magazine added 16,000 fans to its page, or a growth of about eight percent.

Not that much, right? Either people thought the tactic was cheap, or they thought a Franzen article wasn’t worth the news feed spam that they’d encounter from The New Yorker once they were a fan. Either way, people appear to dislike (see what we did there?) the idea of the Facebook Wall.

Mediabistro Course

Magazine Writing

Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now!