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Time Inc. Passes on iPad Subscriptions

Conde Nast and Hearst have both recently caved to the whims of the great and powerful Steve Jobs by implementing Apple’s subscription system, but Time Inc. remains unmoved.¬†Steve Sachs, Time Inc.’s Executive Vice President for Consumer Marketing and Sales, tells Ad Age:

We have chosen not to do that [Apple's iPad subscriptions]. Because when we look at who to partner with, the key parts of our principles include, of course, making sure that the look and feel of products is great for consumers, and the ability to set pricing terms but also receiving key consumer data about subscribers.¬†That is one of the major issues for us that we haven’t been able to agree on with Apple.

Time recently declared that print subscribers get iPad versions for free, and it sounds like that’s where it’ll stop. At least for now. FishbowlNY is willing to bet that within a year Time will adopt the system too, especially if the numbers for Conde and Hearst look good.

Time is being the rebel of the group by not bowing to Apple, but while the rebel act works for high school kids who have no intention of ever having a good career and Han Solo, we doubt that it’ll work for Time.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.