Time Inc. To Let You Make Your Own Magazine

We all remember a few years back when Time named ‘You’ the person of the year. Well, now it looks like Time Inc. is experimenting with something called ‘Mine.’ The AP is reporting that the company is experimenting with a customized magazine entitled ‘Mine,’ which will combine “reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Emphasis ours.

This is how it will work: “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.” All the details are here. Also the magazine is free (for the first 31,000 subscribers) but will “align readers with the branding message that its sole advertising partner, Toyota Motor Corp.” So perhaps not the solution to the advertising woes of the print world, but interesting nonetheless.

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