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A Case For Self-Publishing

The stigma around self-publishing is beginning to go away. Now that authors have many of the tools for designing, editing and producing books, as well as marketing themselves, some authors question if working with a publisher is really worth it.

For author David Thorne, self-publishing has proven to be more profitable than working with a traditional publisher. In March Thorne self-published I’ll Go Home Then; It’s Warm and Has Chairs using Lulu.com. The book has earned more than his first book The Internet is a Playground, which was published by Penguin.

AppNewser has more: “He set a sales goal that he wanted to earn as much money from his self-published book in three months than he had with his traditionally published title. In two months, he achieved this goal and since the book was published March 15th he expects his sales on June 15th will surpass his goal by 43%.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.