Amazon plans to open a pop-up retail shop in two California cities, San Francisco and Sacramento, on October 22nd. Visitors will be able to test out the latest Kindle projects.
Here’s more from GeekWire: “While Amazon gets a lot of credit for dominating e-commerce sales, the store openings show that it can’t ignore that a vast majority of retail revenues today still occur in the offline world. The struggle between the two is often depicted as a war between online and offline, and if that’s true, then Amazon’s move into stores is the highest compliment the e-commerce giant can pay to physical retail.”
The San Francisco location will be inside the Westfield San Francisco Centre. At this time, Amazon has not revealed the whereabouts of the Sacramento location. If this brick-and-mortar venture proves successful, the company may install more storefronts in the future.