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Trusted Friend Is Top Book Discovery Tool

Goodreads recently asked 1,000 members of the social network publishing’s burning question: What convinced you to read the book?

They revealed the results at the Tools of Change (TOC) conference (chart embedded above). Overwhelmingly, most readers relied on real life conversations: “trusted friend,” “everybody was talking about it” and “book club” were the top answers. Here’s more about the survey:

“Discovery” is a huge topic in the publishing industry, especially as more and more books are published each year. For this presentation, we took a different tack. Rather than just ask a general “How do you discover books?” question, we went to recent readers of two popular books on Goodreads and asked: “What convinced you to read this book?” The two choices were Gone Girl (which was the most reviewed book on Goodreads in 2012 and the winner of the Mystery & Thriller category in the 2012 Goodreads Choice Awards) and The Night Circus (a debut novel from 2011, which was a finalist in the 2011 Goodreads Choice Awards).

Here’s the complete slideshow from the TOC presentation…

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