TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Meet the Ad Firm That Is Defending Locals Against the ‘Poopetrator’

civic doodySo, uh, yeah.

Last night, My FOX Detroit aired some breaking news about a terribly nasty fool affectionately called “The Poopetrator.

Apparently, there is someone in the bustling suburb of Detroit called Ypsilanti who has nothing better to do than “repeatedly [leave]” his you-know-what on the slides of local children’s playgrounds.

While that is horrible to even consider in the first place, the most unlikely super hero has swooped in to save the day: an ad agency in Ann Arbor, MI called Adams Outdoor Advertising. Now, this is some nice PR I’ll bet they never thought they would get.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

STUDY: Fewer People Want To Work as Journalists

shutterstock_94123489

We can’t imagine why not…

If you recall, we just shared the news that your best friend in the media has the second worst job in America, according to CareerCast. That news sucks, and it’s spreading like a raging California wildfire.

Thanks to this study by the Pew Research Journalism Project, we now know that fewer and fewer people even want to try their hand at journalism. The American Society of News Editors (ASNE) data shows that, in 1978, more than 45,000 reporters were in the workforce. That number spiked to 56,200 in 1988 and 1999, respectively.

Wait until you see what the number is now…

Read more

General Mills Clarifies for Fans: You Can Still Sue Us (but Please Don’t)

shutterstock_168605966

But not “100% naturally”

General Mills has attempted to dispel some confusion regarding what may have been the most boneheaded move of the week: a revision of its legal terms that seemingly forbade fans from filing lawsuits if they’ve clicked on anything related to the company.

In summary: Facebook fans and Twitter followers can still sue…unless they’ve subscribed to a GM publication or downloaded a coupon. The mix-up seems to have stemmed from the use of the phrase “online communities”, because who could have foreseen people misinterpreting that one?!

The note a spokesperson sent to The New York Times after the jump:

Read more

Roll Call: PageScience and Rubenstein Associates

PageScience has named Steve McEvoy as a VP-advertising sales, reporting to CEO Bill Jennings. McEvoy brings more than 10 years of digital ad sales experience, most recently as director-digital ad sales at HealthGuru. Previously, he held key digital ad sales positions at Mochilla, a leading syndication and technology platform, and Jumpstart, an automotive ad network acquired by Hachette Publications. In these positions, Steve worked closely with leading brands including Bayer, Glaxo, Lilly, Ford, GM, Audi, BMW and Chrysler. (Release)

Award-winning former Wall Street Journal real estate reporter, Dawn Wotapka, has joined Rubenstein Associates as an Associate Vice President. Ms. Wotapka will work in the firm’s expanding Real Estate Practice headed by Steve Solomon. For the past seven years, Ms. Wotapka covered a variety of real estate beats, including home builders, residential developers and owners, and student housing operators, and monitored corporate earnings and SEC filings for both the Journal and the Dow Jones Newswires. Most recently, she wrote cover stories and helped with multimedia features for “Mansion”, the Journal’s weekly luxury real estate section. Prior to joining the Journal, Ms. Wotapka was a real estate reporter for Long Island Business News, and before that, covered government and transportation for the News & Observer in Raleigh, NC. (Release)

Good News for Journos: Reporting Is Now the Second Worst Job in America!

shutterstock_176344544

Hey PR Pros? Pour a little liquor out for your favorite reporters, okay?

Every year, talent acquisition directors, hiring managers, and HR executives wait with baited breath for the annual CareerCast “Top Jobs” list. You can imagine how pleased are when they note the top jobs are all in growing, highly specialized fields, such as: mathematician, tenured professor, statistician, actuary, and audiologist.

Nice, right? If you are a numbers geek, really friggin’ smart (probably with numbers), love to crunch numbers, make statistics about numbers, or hear people talk (about numbers), then you have a gig that will last as long as that ess-eating grin on your face.

And then, there are reporters.

Read more

The Ticker: Don’t Quit Your Job; #Heartbleed Fix; Uber Woes; HTC Hire; Storytellers

Spin the Agencies of Record

shutterstock_180823865

  • Stuntman PR will be the agency of record for Mexicue, a brand that started as a New York City food truck but will soon become a national chain thanks to investment from Ruby Tuesday’s founder Sandy Beall. Red-hot Mexican and down home barbeque sound like a more natural pair than peanut butter and jelly, but is Mexicue the greatest taco truck in New York? We’d like to see that debate go down in Sunset Park…

Read more

World Wildlife Federation Finds Another Use for Snapchat

Last week we discussed why Snapchat might be the future of content marketing with ICED Media president Leslie Hall.

In case you’re still skeptical, here’s a very clever campaign from the World Wildlife Federation Denmark and agencies UncleGrey (Denmark) and 41? 29! (Turkey) that combines a few topical elements: a traditional video clip, selfies, hashtags, the temporary nature of Snapchats and the emotional components that make content sharable.

While the campaign might not directly encourage fundraising, it’s certainly a creative use of the medium.

[H/T PSFK]

What Will the Successful Campaigns of the Future Look Like?

self-esteem

Something like this?

The question that plagues most businesses today is the same: how do we truly reach and create a relationship with the customer? How do we ensure that the sentiments surrounding our brand are positive?

We all know that the combined powers of traditional advertising and earned media aren’t quite enough–and even brands with incredibly successful interactive, multimedia campaigns like Dove’s “Real Beauty” encounter blowback on social media and beyond.

So what do the brands of the future need to do to stand out? What will the most successful campaigns look like?

Ryan Aynes, digital trends expert and co-founder of EDGE Collective, gave us his thoughts on the subject.

Read more

Oxygen’s New Lineup Is Tailored for the Young, Multicultural Female Viewer

chasing mariaOxygen, a network that has always geared its programming towards female viewers, is now going to zero in even more closely on the millennial, multicultural woman with new shows that include a nail art competition, Nail’d It!, that will culminate in a $100,000 prize; Sisterhood of Hip Hop, a reality show revolving around five female hip hop artists in the making; and Living Different, a show that will focus on women living “alternative” lifestyles.

At the network’s upfront, Frances Berwick, president of Bravo and Oxygen Media, said, “African-American and Hispanic and Asian-American and white” women are longing to see themselves better “reflected” on television. This lineup seeks to fulfill that viewer wish.

But more than that, Oxygen is trying to make a statement about its brand. Unlike other reality shows — like those on Vh1 and the shows that are part of the Real Housewives franchise — these shows focus on a more positive outlook on female relationships. So we should expect a lot less shrieking, backstabbing, and finger pointing for a change of pace.

Read more

NEXT PAGE >>