To kick off Black History Month, President Barack Obama and his presidential reelection team has launched African American for Obama, a campaign that will go grassroots to build support for the President and, more importantly, encourage black voters to head to the voting booths in November.
The campaign will focus on targeting African Americans at places like beauty salons, barber shops, and HBCUs (historically black colleges and universities), targeting community leaders, business owners, and other influencers. The initiative will emphasize the accomplishments of the Obama administration and seeks to build on the President’s efforts to reaffirm ties with the black community. Issues such as unemployment, which has hit African-Americans very hard, are of particular interest.
Equality is also a big part of the messaging, with the President saying everything except “the 99 percent” in the video above.
The initiative is part of a larger effort, Operation Vote, that targets minority groups, the LGBT community, and others.
Separately but related, President Obama issued a statement yesterday that declared a theme for Black History Month this year: “Black Women in American Culture and History.”
“Today we stand on the shoulders of countless African-American women who shattered glass ceilings and advanced our common goals,” reads the President’s statement. Love!
And we’re just tossing this in because it’s so cute we can’t stand it. Below is a clip of the First Lady, Michelle Obama, telling Jay Leno the other night that the President sings Al Green to her all the time. So his vocal performing is not just to raise campaign dollars.
[via Huffington Post]