Fighting a decrease in brand loyalty and slipping sales, Budweiser‘s putting an image upper on tap, USA Today reports. It’s targeting the under-30 set with a campaign starting Monday that looks to “reignite interest from younger drinkers with an image upgrade and a reintroduction via sampling.”
The slogan: “Grab some Buds.” The plan: on the 29th, it will roll out free samples “in trendy bars and eateries.” Anheuser-Busch plans to hand out 500,000 samples by mid-October, and also up visibility with a Facebook partnership that gets users free beer on their birthdays (22 and up), among other strategy pieces.
The article reports Bud unit sales down 9 percent last year and this, and its ranking among national product brands slipping from 16th in 2003 to 220th in 2010.
- Chris Pratt Reprises 'Star Lord' Roll to Entertain Kids at LA Hospital
- A Pumpkin Spice-Flavored Summer? The Too-Early Trend Making Us Crazy
- Your First #Ferguson Pitch
- Nintendo Responds to Petition to Honor Robin Williams in 'Legend of Zelda' Game