AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Bud Image Upper: Free Beer!

Fighting a decrease in brand loyalty and slipping sales, Budweiser‘s putting an image upper on tap, USA Today reports. It’s targeting the under-30 set with a campaign starting Monday that looks to “reignite interest from younger drinkers with an image upgrade and a reintroduction via sampling.”

The slogan: “Grab some Buds.” The plan: on the 29th, it will roll out free samples “in trendy bars and eateries.” Anheuser-Busch plans to hand out 500,000 samples by mid-October, and also up visibility with a Facebook partnership that gets users free beer on their birthdays (22 and up), among other strategy pieces.

The article reports Bud unit sales down 9 percent last year and this, and its ranking among national product brands slipping from 16th in 2003 to 220th in 2010.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!